Special Feature
Esquires Coffee
What did you do before franchising and what made you look into it? Most of my life was spent within the restaurant industry and I happened to do some consultancy work for a few coffee shops. I kind of fell in love with it, and when I found Esquires it just felt right!
Why this sector and Esquires Coffee in particular? I love the romance of a coffee shop – a home away from home, and Esquires is exactly that. Additionally, I am a lover of the independent scene and this is the franchise that comes closest to that.
How has trading been so far? Amazing! It’s been far better than I expected. I find it hard to get away from it!
What kind of training and support did you receive? The team was great in allowing me to get into other stores and seeing how the operations work – that was key. It allowed me to analyse and pinpoint any challenges I may come across and prepare for it. The in-store training in my new
Esquires was invaluable. I would highly recommend to follow the
Umair Shafiq runs the Maidstone branch of Esquires Coffee and began trading in June 2017
team’s leadership and to get as much training as possible rather than rushing an opening.
What are the specific advantages of franchising in the food and drink industry?
It has to be the business-in-a-box solution. Coming in and having recipes, processes and tried-and-trusted suppliers already in place makes opening and running a business a lot easier.
Would you recommend franchising in this sector? Absolutely! It’s a no brainer for me!
truGym
The UK fitness market boasts total industry sales at approximately £4.4billion. Yet with only 14.3 per cent in 2016 of the UK population regularly using fitness clubs, there is still a huge, untapped market. With growth figures like these the potential for new franchisees is fantastic. truGym’s model and infrastructure enable franchisees to run a business that offers high quality at low cost. When franchisees join the truGym franchise programme, they will receive a turnkey business solution, with full support to ensure that their club
truGym is a low-cost fitness club operator, providing high-quality facilities and equipment without the high price tags. A family-owned business, the first site opened in 2009, with 11 clubs currently operating across the UK
successfully operates in their chosen region. truGym offers an extensive support system designed to make the transition to business-owner as simple as possible, including branding, marketing and social media, as well as a regional performance manager. The head office team hold extensive experience in starting and operating leisure businesses and will provide all the tools you need to run a successful market-leading gym. The initial franchise fee is £25,000 plus vat and franchisees are likely to be successful if they have both £100,000 to £150,000 liquid cash assets and proven financial credit worthiness. Projected gross annual turnover ranges from £800,000 to £950,000 and net profit from £250,000 to £300,000, depending on the size of the club and location. truGym has excellent relationships with a number of lenders, as well as its official lending partner HSBC.
truGym is an ever-growing brand in the UK, with huge potential to go global, and is looking for entrepreneurial franchise partners all over the UK – and potential master franchisees for Europe and the Middle East – who have the passion and drive to deliver high levels of customer service and ensure brand standards are upheld.
March 2018 |
BusinessFranchise.com | 53
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