Franchise Q&A
A: Training and mentoring at the start and throughout the term of running your business is one of the main benefi ts of buying a franchise.
Jeff Williams
Franchise manager at Jackson Fire & Security
Q: What can I expect from the franchisor during a fi eld visit?
Early in the establishment of your new franchise business you will be eager to have the assistance of the franchisor, particularly in the form of fi eld visits, where you will receive hands-on instruction in how to operate the business. This is invaluable and will set you off to a great start. As time goes by, and you are running your business profi ciently, the franchisor will be visiting to either audit your business or to provide you with that second opinion that you don’t get when you go it alone. Why is this advantageous? Firstly, because the audit process serves as a protection to your business standards and brand reputation; as your neighbouring franchisees will be audited to the same standard, you can rest easy knowing that
the franchisor is helping the whole network to maintain those high standards that keep customers coming back. Secondly, it would normally be unheard
of to receive clear, impartial business advice from someone in the same industry. This is designed to help you improve staff morale, enhance service delivery, or generate business growth and profi tability. This is a major advantage you receive when you become part of a franchise network. The franchisor may also be visiting to help you put in place new technology or management systems, all designed to add to your top and bottom line. Jackson Fire & Security franchisees
receive hands-on and fi eld training that is designed to help them make the fullest use of the many income streams available in our unique franchise opportunity. When deciding which franchise to buy, ask how much fi eld support you will receive.
Michael Le-Gallez
Founder and director at Speedy Freight
Q: How can I ensure that my franchisor will offer ongoing support?
A: Franchise support is one of the single most-important factors in launching a successful franchise business, and a factor that you should take extremely seriously. You should enquire what level of support is off ered; for the best chance of success reliable, consistent and quality support is a must. Check what the support team consists of and that the structure ensures that the diff ering needs of a franchisee are fully catered for. As you grow in size and scale your needs will change as you gain more experience. Speak to existing franchisees and ask about how their issues are dealt with and what is on off er to help them grow their business.
Support can be provided in many forms, which can be regular territory visits, additional training opportunities, centralised initiatives, tele-conferencing, and sales assistance, as well as off site franchise conferences.
Check what else the franchisor off ers to develop and support your growth. Are they interested in developing you as a franchisee? Are they approachable? What will the launch consist of? Finally, check if the franchisor is a member of the British Franchise Association. This helps franchisees locate good franchisors and ensures that the opportunities presented are qualifi ed, ethical and fair to all parties.
June 2017 |
BusinessFranchise.com | 55
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