Show Guide Event sponsor: Growing Your Own Business Workshops
Attend interactive workshop sessions on the latest business trends, including digital marketing, the psychology of sales, and customer experience.
Friday 16 June
11:30 – 12:00 Marketing masterclass – how to generate more sales
Adrian Marks, enjoy! Marketing
• Master online lead generation • Position your business for maximum results • Triple your enquiries in four simple steps • Maximise social and digital marketing
13:00 – 13:30
Making your business work so you don’t have to
Jon Asquith, ActionCOACH
• How to increase your profi t by 61 per cent • How to get the most out of your time • Use the world’s best system to build your business
13:45 – 14:15
Get noticed – 10 ways to kick it off Myriam Khan, Tangerine PR
• What is PR and why bother? • Social media, events and awards • 10 top tips
14:30 – 15:00
20 sales insights in 20 minutes Jeremy Jacobs, The Sales Rainmaker
• What motivates customers to buy? • What stops potential clients from buying? • What makes your customers tick?
The keynote speakers
Listen to fi rst-hand experiences of successful entrepreneurs and gain invaluable tips and inspiration to help you towards running or growing your own business.
Friday 16 June Theatre 3
13:45 – 14:15 | Keynote Abel Campos
Head of Franchising, McDonald’s UK
McDonald’s: a progressive burger company
Abel was appointed head of franchising and fi eld services for McDonald’s UK in 2016, following a successful 20-year career with the brand spanning operations and franchising.
He joined the business in 1995, progressing from a local restaurant team to overseeing a number of restaurants as a consultant in the region.
Saturday 17 June Theatre 2 13:00 – 13:30 | Keynote
Linzi Boyd Founder, The BoB Group
Building brands to shift industries – today, tomorrow, and the future
Linzi is a serial entrepreneur, award-winning author, and international speaker. By the age of 24, she had started and sold two businesses, setting the tone for her future career.
Today she works in the enterprise market, taking company owners on a journey to grow, fund and exit their business. Her BoB School teaches early- stage businesses how to build a famous brand and get them ready for funding.
14:30 – 15:00 Creating a profi table franchise by delivering an amazing customer experience Craig McVoy, Beyond Brand
• The diff erence between customer experience and customer service
• Why customer experience should be the number-one priority of the franchisor
• Why it is crucial to the success of the franchisee • The diff erence between success and failure • Outstanding results for sustainable growth
12:15 – 12:45
Making your business work so you don’t have to James Vincent, ActionCOACH
• How to increase your profi t by 61 per cent • How to get the most out of your time • Use the world’s best system to build your business
Saturday 17 June
11:30 – 12:00 10 ways to use Twitter for massive social media success Alex McCann, Altrincham HQ
• How to grow your following • Increasing your engagement • Creating a community • How to produce content that wows • Measuring your success
Theatre 2
44 |
BusinessFranchise.com | June 2017
TICKET LINE 020 8394 5294 WEBSITE
FranchiseInfo.co.uk
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