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22 Sustainability Report 2024 | Environment


Normative and Carbon Champions: a critical step in our net-zero journey


In 2022, we promoted sustainability to become a key strategic priority for the Group, redefining what it means to us an organization and liberating leaders in all of the countries that we operate to think about how they can do more to reduce environmental impact. This marked a shift beyond traditional CSR activity, which we have always done so well.


But in 2023, we took this further, and through the development and work of our Sustainability Steering Committee and appointment of an ESG Director, we have been able to put in place a carbon accounting tool which we will use to form the launchpad of our carbon reduction efforts in the coming years.


Barry Koolen


EMEA CEO and Chief Strategy Officer


Developing and understanding a global carbon emissions baseline – which we intend to be derived from 2022 data – we will be able to set a net-zero target and work with leaders to accelerate the decarbonization of our operations.


The Executive Board is most grateful to the work of the Normative Implementation Team and our Carbon Champions, whose coordination is proving invaluable as we collate the necessary data to calculate our global carbon footprint.


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