TRENDS
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n e Popular choices
Speaking with the supply experts here, it is evident that the current go-to base material remains sinamay, while embellishments mirror broader cultural themes, with feathers and sparkles leading the way. The team at Judith M Millinery Supply
House observes that stock movements align closely with seasonal shifts, particularly noting a significant uptake in sinamay orders from January through late April. Returning to the essence of their business,
House of Adorn sees ostrich feathers and goose nagoire feathers emerging as favoured options among their clientele, with feather flowers reigning supreme over their fabric counterparts. Additionally, the team highlights the cultural influence of icons like Barbie and Taylor Swift, noting a surge in demand for embellishments such as rhinestones, beads and sequins. Reflecting on the current popularity
of materials indicates an industry that is adaptable to change, actively responding to
Felt
colour card
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broader cultural trends – a key component to remaining relevant both within the industry and for its customers.
u Colours
The development of a colour range serves as the cornerstone of the creative process. Undeniably, pink dominates collections graced from the catwalks to streetwear. What makes it so appealing? Delving into the realm of evoking feelings and emotions, the various tones of pink instil a sense of optimism, positivity and energy. While the once-vibrant magenta hues gradually transition into softer pastel shades, pink remains a formidable staple and colour of choice. Janusz of For Millinery could only describe the introduction of the shade of pink from soft baby tones to bright magentas into their range as an important choice saying: “This is a HOT colour”. This is a sentiment shared by Baxter Hart & Abraham and House of Adorn, noting the influence of Barbie in driving up the demand for hot pink. Contrasting with this feature colour, Nick
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