S/S 2025 style and
colour directions provided by Première Vision
6–8 February 2024 Parc des Expositions Paris Nord Villepinte
www.premierevision.com
The new season opens in Paris with Première
Vision. Twice yearly, the world’s designers and manufacturers come together here with a
profusion of ideas and a new creative dialogue to
celebrate the start of a new collection.
by Elly Stemerdink
Première Vision
paris | s/s 2025
At Première Vision S/S 2025, a selection of 1,180 international exhibitors presented their new developments to 30,340 visitors from 125 countries.
Serving as a guide to the show’s offerings, the curated selections by the fashion teams were showcased in five fashion forums, allowing buyers to immerse themselves in next year’s season, find solutions for their collections, and explore sustainable and technical innovations. Launched at this year’s show were multilingual audio guides in French, English, Italian, Korean, Japanese, and Chinese, to help visitors find their way in the wide range of products and services on offer.
The previously introduced Deadstock Area was expanded with a combined PV deadstock stand, where a selection of fabric exhibitors presented their range of deadstock fabrics in addition to companies specialised in this type of fabric sourcing. The area proved to be very popular, especially among designers and companies in search of smaller amounts of fabric. The deadstock offer also found its way onto PV’s online Marketplace.
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Colours
spring/summer 2025
Straw braid and rope display by Serena Cecchini Design
36 | the hat magazine #101 |
The Summer/Spring 2025 range represents a bold approach to colour. It highlights the value of colour in a state of flux and rejuvenates classic hues. It addresses colour mutation, with shades transformed by luminous intensity, tempered with restraint, or given an off-kilter appearance through hybrid pigmentations. The power of light gives rise to modulated, whitened hues. A concentrated, full- on intensity reflects regenerated natural elements with solid, nourishing colours, hyper-pigmented density, and bright bursts. A vague, equivocal harmony between elusive nuances and immoderately deep shades creates an enigmatic, yet appealing atmosphere with ambiguous reddish hues, delicately tinted neutrals, and pure or opalescent pale tones. And a profusion of mutating colds reveals fermented tones and fertile greens and browns. Bluish and purplish tones seem extracted from living organisms.
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