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SPORTS PRODUCTION IN THE CLOUD Dramatify
BY ADRIAN PENNINGTON
A female-founded startup from Stockholm has arrived at IBC with a new sports cloud production platform for remote workflows. The Shelf, from Dramatify, is an innovative rundown product with multiple views and features tailor-made for sports and different roles in the production team. osts
and scriptwriters, production co-ordinators, technical directors and camera operators will find the Shelf optimised for high-speed work in pre-production and during live production.
Annika Lidne, CEO and Co-Founder of Dramatify, said: “Sports production teams love the helf. They can write and pre-produce most content for big championships before getting the definite scheduling. They
can store, copy and move blocks and scenes to other episodes and broadcasts, update and sync standard content across rundowns, as well as keep track of where specific content is published. The rundown includes several helpful additions, such as automatic cue cards for iPads, smartphones and direct print, text exports, teleprompter downloads and auto-fetch, as well as time- restricted smart QR code access
Automated scheduling aims to save valuable time and effort at every step
for studio staff, translators and auxiliary staff. 7.D42
PURSUING A ‘BETTER WORLD ARCHITECTURE’ FOR REMOTE CONTROLS The company says this new
Ruwido Austria BY ANNE MORRIS
Infrared products manufacturer Ruwido Austria is highlighting how it created a new product architecture for remote controls, claiming it is able to reduce CO2
emissions by 70% through what it describes as a “better world architecture.
“It was clear for us that an ecological product and design development, as well as an environmentally friendly manufacturing process, has to be set up, uwido said.
architecture combines “outstanding sustainability performance with the “brilliant tactile feeling and haptic of a premium remote. An integrated interaction mechanism also makes content navigation more accessible for disabled people. 1.D67
Ruwido is highlighting its sustainability agenda at IBC
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