#IBC2022


69 Holly Rowsell, Operations Director, Polar Graphics


In your opinion, what are the biggest challenges facing the media and entertainment industry?


The content production chain has continued to become more complex – while overall subscription and advertising revenues are being diluted. Broadcasters and production houses need to optimise their workflows and carry on doing more with less. Additionally, since the end of pandemic restrictions demand for new euipment has soared  but ovid uarantines in maor component producing countries have led to shortages and long lead times.


What do you think are the main drivers in your market sector? With the continuing progression towards IP, more of the budget that customers are spending


As we come out of the pandemic, hybrid working has become an accepted approach, so remote production tools remain important.


is going towards commodity computing euipment as well as cloud subscriptions. Broadcast has more demanding reuirements for this kit than most traditional IT environments, so there is still plenty of scope for custom hardware add in cards for I and processing offload and highly optimised software solutions.


Which trends or themes do you expect to emerge during IBC2022? ith the fifth birthday of the SMPTE 2110 standard coming up, and many more real-world deployments, its clear that the move to hybrid basebandIP and all-IP environments will continue to be a technology driver. Delegates are also aware that traditional baseband solutions are still appropriate for specific proects  its unlikely I is going away any time soon.  at  and  will continue to feature, as well as new developments in I, , TT, A and 5G mobile.


What are the main areas of focus for your company at IBC? As a distributor representing multiple manufacturers exhibiting at the show, we will be assisting our partners with getting their message out to resellers and customers alike. The IBC Show has always been a great place to look for that next big thing  the start-up companies with new and innovative hardware, software and workflows. e are always keen to use our industry network to help increase their market reach.


What are your priorities for the next 12 months?


Polar will continue to supply our customers and partners with the best wares both hard and soft for their proects, while continuing to look for new technologies to represent. 6.C28b


CANON FOCUSES ON REMOTE AND VIRTUAL PRODUCTION Canon Europe BY DAVID FOX


The past few years has seen a growing need for streamlined crews and low-cost content creation, resulting in the rise of remote and virtual production systems, something anon is focusing on at I. yan amata, uropean enior


Product Marketing Manager at anon urope, said The pandemic has pushed the industry to advance its virtual and remote production capabilities to support smaller crews or even stand-alone operators. iven the changing market, anon has developed a new, customisable multi-camera setup. Its latest PTZ cameras – which support a range of IP protocols  are being shown alongside high- end cinema cameras such as the


or high-end content creation, anons  tudio offers a high- uality, more efficient set up for filmmakers. Partnering with virtual production specialist o-ys, anon is showing how its  software communicates with lens and camera data on its cinema cameras. Demonstrated with products such as the Eos C500 ark II and lex oom lenses, it enables a high-resolution  backdrop to react as the camera and lens are operated. It is also showing  content captured with the os , os   and  .mm . dual fisheye lens.


Canon’s latest CR-N500 PTZ camera, with 15x optical zoom and UHD capabilities


os  ark III, and the  professional camcorder. It includes the - PT with x optical


oom. anons  protocol newly available on the  allow the cameras to work together.


 specialist Invelon has created two  experiences on the back of a uad bike and backstage with a rock band complete with ambisonic audio with  headsets from aro. 11.C45, 13.D402, 13.HR


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