10
TODAY’S SHOW HIGHLIGHTS: BRINGING DISNEY TO LIFE WITH AI, THE FUTURE OF LINEAR
AND THE FIRST SUPER APP IN EUROPE
Disney Research’s Markus Gross will
take the audience through Walt Disney Studios’ technology innovation process
10:00-10:45 Looking to the Future: Unique insights and research by IABM IBC Conference: Forum Conference Pass Holders Based on extensive research carried out by IABM’s Business Intelligence Unit, CEO Peter White will present key industry metrics and trends to deliver an expert analysis of how media technology models are changing. This will be followed by Lorenzo Zanni, Head of Knowledge, IABM, chairing a Leaders Panel from 10:20-10:45. The panel will focus on the strategies adopted by MediaTech businesses to navigate through disruption and plan for an uncertain post-pandemic world. A diverse range of topics will be up for discussion, ranging from scarcity to streaming maturity to make sense of the change happening in MediaTech.
11:00-11:45 In Conversation with Warner Bros. Discovery IBC Conference: Forum Conference Pass Holders Rob Ambrose, Co-Founder, Caretta Research, speaks to ave uvall, hief Information ffi cer, Warner Bros. Discovery.
12:15-13:00 SMPTE: The Art of the Possible: Moving media workfl ows to the cloud IBC Conference: E102 Conference Pass Holders This session, chaired by Larissa Görner, Senior Director of Product Line Management – AMPP at Grass Valley, will feature Ian Cockett, GVP Engineering & Technology, Warner Bros. Discovery and John Pearce, Director, Venue
Archana Anand of Zee5 Global will be debating the future of linear
Technical Operations, Olympic Broadcasting Services (OBS). They’ll explore how live, near-live and fi le-based media workfl ows are being done in the cloud, focusing on what workloads are possible today and what may not yet be fully suitable for the cloud. Different cloud architectures will be discussed, as will what’s possible given the current state of the enabling technologies.
13:30-14:15 The Future of Linear IBC Conference: Forum Conference Pass Holders Linear is here to stay, but streaming will continue to dominate growth markets. How will linear and non-linear services co-exist in the future as cloud workfl ows take over and ad-funded models come back in vogue. Chaired by Marion Ranchet, Founder & Managing Director at The Local Act Consultancy, this session will feature insight from Faz Aftab, Director, Media & Entertainment Partnerships, Google, and Archana Anand, lobal hief usiness ffi cer at Zee5 Global.
15:45 -16:30
Bringing Disney to Life with AI IBC Conference: Forum Conference Pass Holders The rapid progress in machine learning and artifi cial intelligence has the potential to disrupt many aspects of the traditional fi lmmaking process both for live action and for animation productions. At Disney Research Studios more than 50 researchers are rethinking the fi lm production and distribution pipeline with the help of AI in order to increase production effi ciency and to support the creativity of storytellers. Featuring Markus Gross, Chief
Globo CTO Raymundo Barros will be talking media technology transformations
Scientist at Disney Research, this session will take the audience through Walt Disney Studios’ technology innovation process and explore the disruptive nature of AI for fi lmmaking, covering digital humans, virtual production technologies, rendering and animation, image quality enhancement and much more.
16:00-16:45 MediaTech Leaders Panel: Bold transformation moves Showcase Theatre: Hall 12 Free to attend
Join us for a panel discussion with the leaders behind some of the most inspiring media technology transformations. Find out how Globo, Sky, Telus and KPN have developed new ways of working, differentiated their offerings and continued to thrive while meeting the needs of a constantly evolving market. Featuring Raymundo arros, hief Technology ffi cer at lobo.
17:45-18:15 Launching the First Super App in Europe: The power of content synergy IBC Conference: Forum Conference Pass Holders The media industry is facing drastic changes with more competition than ever. Signs of subscription fatigue abound and established leaders come up with brand-new content strategy and audience insights-driven solutions to create unique content experiences that truly engage and retain audiences. Agnes Bilah, Global Business Development Director at Deezer, will chair this session, which also welcomes Andrea Zuska, SVP Content Strategy, RTL, and Charles Jaubert, VP Partner Strategy & Business Development at Deezer.
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