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GOOGLE TO SPOTLIGHT AUDIENCE EXPERIENCE AND LEADERSHIP DIVERSITY
Faz Aftab, Director, Media & Entertainment Partnerships, Google TV
Global technology leader Google is hosting two sessions at this year’s Showcase Theatre, including a deep-dive into the role of Google Cloud in delivering direct-to-consumer audience experiences today, and a panel on the importance of diversity in leadership of the media and entertainment (M&E) sector on Sunday.
peakers at the fi rst session - will include Anil Jain, Global Managing Director, Media & Entertainment Industry Solutions, Google Cloud. He will share the latest updates about what Google Cloud is focusing on for the media and entertainment industry and will be joined on stage by Google Cloud customers. “This year, we expect transforming audience experiences will be top of mind for media and entertainment companies, and Google recognises this, confi rms ain. ith one-third of all television being consumed via streaming global platforms in the United States, and global OTT subscriptions expected to grow to 2 billion worldwide by 2027, we are already seeing massive shifts in how consumers fi nd and engage with content. “Furthermore, media companies are
recognising that their business models must evolve beyond subscriptions in order to optimise how they attract, retain and monetise consumer audiences. Google Cloud
Anil Jain, Global Managing Director, Media & Entertainment Industry Solutions, Google Cloud
empowers media and entertainment providers with the products and solutions they need to not only undergo, but thrive, in the direct-to- consumer transformation that is affecting the industry as a whole.”
“This year, we expect transforming audience experiences will be top of mind for media and entertainment companies,”
Anil Jain, Google Cloud Then, on unday -, a Aftab,
Director, Media & Entertainment Partnerships, Google will host a panel on the critical nature of diversity in leadership across M&E. Aftab comments ou will hear from female media executives about their unique experiences leading DTC teams, how we can better empower more diverse leadership in media and entertainment, and the actions needed to make the industry more inclusive and equitable for all.”
‘AGILE, COMPETITIVE, RESILIENT’ Google is further enabling the transformation by applying its own best-known strengths to the industry. Adds ain e are doing this through dedicated media and entertainment technology products that are powered by our
leading capabilities and experience in artifi cial intelligence, machine learning, networking and search. Our commitment is underlined in our long-term partnerships with key media and entertainment companies as they undergo this massive transformation.” Moreover, after the pandemic-enforced
break, it’s evident that the company is delighted to be back at IBC, where it is also exhibiting on stand .. oogle is thrilled to be back at IBC, to engage and collaborate with the industry in person. e will have representation across Google in attendance, including Google Cloud, Google Ads, Google TV & Android TV OS, Google Chrome and ouTube, says ain. “After almost three years away, sharing this space, seeing and hearing from our customers, partners and colleagues is not only of direct value to our teams, but is refreshing and reinvigorating. At Google, collaboration is one of our strongest held values and doing it face-to-face is so valuable. e look forward to meeting and sharing that feeling with our peers at IBC this year.”
Google is hosting sessions on Friday (13:15-14:15) and Sunday (16:15-17:00) in the Showcase Theatre (12.F102). These sessions are free to attend and no registration is required.
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