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INNOVATIONS IN LIVE EVENT MANAGEMENT EXPLORED


Live video distribution-over-IP specialist Zixi is augmenting its show fl oor presence at IBC2022 with a panel session in the Showcase Theatre at 12:15 on Sunday 11 September. It will explore the latest innovations in live event management – including the company’s own new Live Events Manager solution. John Wastcoat, SVP Alliances and Marketing at Zixi (which is exhibiting on stand 1.D81), reveals that the session will see CEO Gordon Brooks be “joined by Zixi customers and partners to discuss ongoing trends in the market, and how Zixi’s innovation has helped them address specifi c problems of live event management”. Topics set to be debated include the effi cient delivery of x live linear content, as well as OU and event applications, and the need for actionable analytics, data visualisation and root cause analysis.


“There is nothing like being together to move conversations and innovation forward”


John Wastcoat, SVP Alliances and Marketing, Zixi


In terms of its own new offerings for IBC2022, Zixi is presenting the Live Events anager solution. This is for our customers who are grappling with the complexity of managing live event schedules and resources, and the defi nition of event stages and rules templating, including pre- and post-event stream behaviour,” says Wastcoat. Zixi is also showcasing ContentXchange – which has been designed to connect the world’s most valuable content with the most watched destinations


 and a series of new integrations with MediaKind, including with the CE1 and RX1 encoding and decoding platforms. After the pandemic-enforced hiatus,


Wastcoat is delighted by the show’s in-person return. While he praises the virtual events that took place in the interim, he says that “there is nothing like being together to move conversations and innovation forward. ost


UNCOVER THE NEXT DISRUPTORS IN ADTECH


T kicks off its Talks  I today with a look at the world of adtech. In the heated competition for users, buyers and ad revenue, the media and entertainment industry is reinventing itself with new delivery and experience platforms. Adtech allows companies to catch up (and get ahead of a consumer base characterised by rapidly changing patterns in consumption across a growing base of platforms and channels. The acceleration trend is not slowing down, but what are the next generation of technologies that will give companies the


of our worldwide customers and partners are at IBC and we have well over 100 meetings, so space to be able to meet and demo on the show fl oor is very important. e cant wait


Zixi is hosting a session at 12:15-13:00 in the Showcase Theatre (12.F102) on 11 September. These sessions are free to attend and no registration is required.


competitive edge? oin mmelin ermens, ead of


Tech & Data, Hearst Netherlands; Ksenia Stark, COO & Founder,


MD ADX; and Dennis Tan, CEO & Founder, Dashmote, along with TNW Editor Callum Booth as they explore the role of AI in adtech.


Discover how video streaming and video-on-demand, cloud and content-driven commerce, geodata, programmatic algorithms, in-game monetisation NFTs and the metaverse could transform media strategy and fi nd out what will give the competitive edge to consumer insights, engagements and sales conversions. hether the future is playable and immersive, and which new technologies to invest in will also be discussed in this Innovation Stage session. TNW Talks @ IBC: AdTech takes place today at 14:30-15:30 on the Innovation Stage in Hall 2.


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