14 THE SPEED OF CHANGE IS HIGH


As the IBC Show returns after a three-year in-person hiatus, SMPTE President ans offmann reects on the industry’s obvious need for networing and the society’s latest progress in educational worstreams and inclusivity


ontemplating the first in-person I how since , the excitement of ans offmann  President of PT  is palpable. The expectations of attendees and the media industry as a whole are extremely high, he says. veryone is keen to see, touch and learn about recent innovations. There is an obvious need for networking, for opportunities to share and to discover where the industry is heading. oreover, it is clear that there is plenty of innovation to catch up on  not least that instigated by PT itself, which has been continuing to lead the way to IP-based media production infrastructures through its standards programmes, such as T, and collaboration with partners including , AA and  through the oint Task orce on etworked edia. offmann also reflects on the societys role in standardising   describing the technology as a game-changer for how consumers are immersed with new levels of visual uality  and its development of the apid Industry olution I for on-set virtual production. irtual production is also part of PTs


far-reaching conference programme, taking place in oom . reative technologist rian affney is set to moderate a session entitled irtual Production  till leeding dge riday, -, where the topics will include virtual art departments, technical management and controls, and the creative process. Another session highlighted by offmann is The Art of the Possible oving media workflows to the cloud riday, , where arissa oerner  enior irector Product ine anagement, APP at rass alley and o-chair of PT Advisory oard edia in the loud  will moderate a session exploring how live, near-live and file-based media workflows are being achieved in the cloud, with a focus on the workloads that are possible today and those which may not yet be fully suitable for the cloud.


BUILDING SKILLS oth through panel sessions and its own stand presence .f, PT will also be reflecting on its development of more educational workstreams to assist the industry in building skills and knowledge in emerging fields. offmann says e recognise that the industry at large is seeking their workforce of the future,


Hans Hoffmann, President, SMPTE


and we know the work of reaching potential media professionals and technologists starts early  in university, higher education and early career stages. e are proud of the societys remarkable success in setting up new student chapters in ermany and India, underlining the fact that PT is a truly global organisation.


“We are proud of the society’s


remarkable success in setting up new student chapters in Germany and India, underlining the fact that SMPTE is a truly global organisation”


ollowing on from the formation a few years ago of the PT ommittee on iversity, uity and Inclusion I, the organisation has also taken a further significant step by revising some of the language used in its documents


to articulate ideas and concepts. PT is proud to be among the industry bodies that have made recommendations on the removal of offensive language from engineering and other documents, and to provide that resource to other groups as well, he says.


umming up his feelings as the I how


returns, offmann reports The speed of change is high, and so is the need for communicating, building communities, and informing and providing strategic direction. I am confident that I is ready to take on this challenge as a new normal. I will be undoubtedly an epic event. oing forward, I think we can expect this already stellar event to continue to evolve.


Hans Hoffmaan is President of SMPTE, one of IBC’s owners. Visit the society throughout the show on the Partnership Pavilion in Hall 8.


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