#IBC2022


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TECHNICOLOR TURNS INTO VANTIVA WITH A FOCUS ON CONNECTED HOMES Technicolor/Vantiva BY ANNE MORRIS


IBC2022 is witnessing the emergence of the Vantiva brand, which will replace the Technicolor corporate name after the Technicolor Creative Studios (TCS) business unit is spun out of the main group. Vantiva retains the connected home and supply chain services operations.


Luis Martinez-Amago, who is expected to be named CEO for Vantiva at the company’s next shareholder meeting, said: “The emergence of Vantiva as the leading provider of customer premises equipment to network service providers around the world during I marks a signifi cant milestone in our history. It will allow us to continue building on our decades-long track record of success serving the connected home community by providing


connect consumers around the world to their homes, their work and other smart spaces. The company will continue to leverage its leadership position in the high-growth Android TV and ultra- broadband technology markets. “We will move forward with our


Martinez-Amago: The emergence of Vantiva ‘marks a igifi cat ietoe i Techicoor hitor


critical links between service providers and consumers.” According to Martinez-Amago, the separation of the visual effects business from Vantiva’s global


logistics and connected home operations puts the company in a better position to focus its strategic resources on innovative products and solutions that


aggressive innovation agenda in an even more focused and effective manner. The timing of this shift could not be more appropriate. The annual IBC conference in Amsterdam is a cornerstone event for the industry. It is serendipitous that it coincides with board approval of the new brand as we move into the fourth quarter with rising momentum,” said Martinez-Amago. Vantiva is showcasing a range


of offerings that it believes are aligned with the rapidly evolving needs of connected home consumers, and the network service providers that serve them. 1.B11


Content is King,


Critical Connectivity is Kingmaker


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