STAFFING CHALLENGES
Association, found that roughly 50% of restaurant operators in the full-service, quick-service, and fast-casual segments expect recruiting and retaining employees to be their top challenge in 2022. While the US restaurant and foodservice
industry added back 1.7 million jobs during 2021 for an end-of-year total of 14.5 million employees, many restaurants remain severely understaffed, and this will continue to constrain industry growth in 2022. The foodservice industry workforce is projected to grow by 400,000 jobs, for total industry employment of 14.9 million by the end of year. And it is a trend that is set to continue.
The report stated that between 2023 and 2030, the industry is projected to add an average of 200,000 jobs each year, with total staffing levels reaching 16.5 million by 2030. For operators it means that recruiting
and retaining talent is going to be more challenging and, accordingly, 75% of operators responding to the survey said they plan to allocate more resources to recruitment. These trends also mean that it is not enough for employers to continue to do what they have always done when looking to add people to their staffing roster. “Prior to the pandemic, recruitment
and retention of employees had been the industry’s top challenge for many years. As consumers have returned to on-premises dining, industry traffic has increased, creating a greater need for employees. With fewer people in the workforce and much greater competition for workers, operators are returning to pre-pandemic recruitment techniques for hiring,” says Hudson Riehle, senior vice president for the research and knowledge group at the National Restaurant Association. “These include higher hourly pay rates, additional benefits, and professional development opportunities, among others. All restaurant sales are local, so local market forces will impact not only the increase in needed workforce, but also the incentives needed to recruit those employees.”
Connecting on social media
The use of digital channels has long been important to companies, for promotions and presence, but more recently many foodservice companies have implemented a social media strategy for recruitment. Many point to Starbucks as an example of a foodservice employer with a smart approach to social media recruitment.
This is a way to connect with a younger
“Prior to the pandemic, recruitment and retention of employees had been the industry’s top challenge for many years”
William Bender FCSI, founder and president W H Bender & Associates
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