WORLDWIDE
COMPANY SPOTLIGHT: MKN
MKN’S GEORG WEBER ON WORKING CLOSELY WITH CONSULTANTS
“Consultants are very important to us – we really respect them because they analyze the demand of the customers, listen to them and understand what they want. They have a vision and they are neutral experts. Our goal is to be the best manufacturer, to offer the best value and the best package, so consultants listen to us and are open for innovation. They look left and right and ask, ‘Is it a good investment for the future? Is it good for the customer?’ And they help us to push innovation as well. The consultant wants to achieve a really efficient, long-term offering for the customer, so they’re very interested in the technical details of a complete cooking package. Consultants are an essential ingredient of our success.”
we have seen significant growth over all those years and have established MKN as one of the main players in our business with a very good reputation. I’m proud of it and I’m happy for the people. “I’m very ambitious and I want to be successful, but for me, it’s especially important how we achieve success. We want to be successful by playing fairly. That’s our core value.” The goal for Weber and the MKN
team is to keep growing both national and international activities. “The biggest growth, medium-term and long-term will be international,” he says. “There is no market where we have already achieved a saturation, so, we want to go ‘into the depths’. There are a couple of countries that could become a higher priority as well. Maybe in Africa, medium- or long-term, that will happen.
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We see enormous potential there.” For Weber, resting on the laurels while admiring everything the company has achieved across its 75 years in business is not an option. “We believe in the future. We know
that history is not a guarantee of having a future, so, we don’t lay back. We are proud of our history but are anxious to make new stories. I have no doubt that the best is still to come. Otherwise, life would be boring. That’s why we like to have fun and enjoy what you’re doing. You have to be a little bit crazy; you have to be passionate – it’s good for your team. It’s good for the customers.” From its diamond-shaped logo to its recent diamond anniversary and the prized gems of its employees and premium products, MKN will continue to shine on into a bright future.
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