Health brand Salad Stop! strives to be unstoppable
The Singapore brand Salad Stop! is unstoppable. The company raised S$12m in Series B funding, led by Temasek holdings with participation from big name investors such as US-based Vulcan Capital, Singapore’s K3 Ventures, Indonesian VC East Ventures and existing investor DSG Consumer Partners. The brand has successfully expanded to Indonesia and the Philippines. Recognizing the need to address gaps in secondary cities and less polished parts of the capitals, Salad Stop introduced Heybo, serving warm food featuring local flavors and Wooshi, a maki roll concept. With focus on delivery during the pandemic, Salad Stop! is investing in technology to improve their online sales experience. In the past, it worked with delivery companies but is now working to develop its own sales channels. Taking sustainability up several notches, it is focused on sustainability in its operations. It is set to open the first net zero outlet in Singapore this year, focusing on reducing water consumption, using more plant- based options to reduce carbon footprint. For the construction, it looks carefully at building materials, lighting, solar panels, and utilizing upcycled materials.
Delivery wars in Japan
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A win-win solution for fighting food waste in Australia
Here’s a sobering reality: 30% of all the world’s farmland is used to produce wasted food. The cosmetic standards of the supermarkets mean an astounding amount of great food never reaches our plates. In Australia, 25% of all produce does not even leave the farm. To address this problem, newly launched start-up, Good & Fugly is rescuing perfectly imperfect fruit and vegetables to curate seasonal boxes to be delivered to consumers’ doors. Customers can order $39 and $59 boxes, which include free delivery. Farmers are encouraged to cut down food waste by contacting the Good & Fugly team to offload their not so pretty produce. While the fruit and veg inside the boxes may look quirky, it doesn’t impact its nutritional value. This means consumers can eat well and fight food waste at the same time. With 3% of Australia’s carbon emission coming from organic waste, Good & Fugly provides a perfectly imperfect solution for consumers and farmers to make more responsible choices to reduce waste and carbon emissions.
German food delivery giant Delivery Hero entered Japan a year ago under the Foodpanda brand in Asia. The pandemic saw a rise in demand for food delivery and Foodpanda saw this as an opportunity in Japan, the world’s third largest economy, but over a year later, it pulled out due to increased competition and shortage of drivers. The company faced stiff competition from Japan’s two biggest players: Uber Technologies and local operator Demae-can. Uber has over 130,000 restaurants and
stores while Demae-can has over 100,000. Foodpanda’s exit reveals Japan’s competitive delivery market, which makes it difficult for smaller players to attract customers and delivery staff. The food-delivery industry is expected to grow, with markets in Southeast Asia, projected to increase to $23bn in 2025 from $212bn in 2021. The market in Japan is expected to grow by 38% to $5.9bn by 2023, but as Foodpanda’s decision shows, huge volume and density is necessary to be profitable.
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