Bachelor Of Business Administration In Marketing General Education Requirements


First Year Experience.......................................................1 hour Choose from COLL1100 First Year Experience and HNRS1210 Worldview and Philosophy of Life.


COMM2300 Oral Communication............................... 3 hours CSCI1305 Introduction to Information Technology .... 3 hours ENGL1310 Composition and Rhetoric.......................... 3 hours ENGL1320 Composition and Literature ....................... 3 hours MATH1310 College Algebra.......................................... 3 hours MATH1330 Probability and Statistics........................... 3 hours


PHED1200 Concepts of Physical Fitness and Wellness..................................................................... 2 hours


American or British Literature...................................... 3 hours Choose from ENGL2300 Introduction to Multicultural Literature, ENGL2310 British Literature I, ENGL2320 British Literature II, ENGL2330 American Literature I, and ENGL2340 American Literature II.


Christian Studies............................................................ 6 hours Choose from CHST1310 Old Testament Survey, CHST1320 New Testament Survey, and CHST1330 Christian Worldview.


Fine Arts......................................................................... 3 hours Choose from ARTS1300 Art Appreciation, MCOM1320 Film Appreciation, MUSC1300 Music Appreciation, MUSC1310 Jazz Appreciation, MUSC1340 American Pop Music, and THTR1300 Theatre Appreciation.


History............................................................................ 3 hours Choose from HIST courses.


Social and Behavioral Sciences..................................... 3 hours Choose from PLSC, PSYC, and SOCY courses.


Biological Science with Lab........................................... 4 hours Choose from BIOL courses with accompanying lab.


Physical Science with Lab ............................................. 4 hours Choose from CHEM, PHSC, and PHYS courses with accompanying lab.


Subtotal ............................................................. 47 hours


Common Business Core ACCT2310 Principles of Accounting I ........................... 3 hours ACCT2320 Principles of Accounting II .......................... 3 hours ACCT3360 Financial Management ............................... 3 hours BUSN1340 World of Business....................................... 3 hours BUSN1350 Personal Financial Stewardship ................. 3 hours BUSN2340 Business Communications......................... 3 hours BUSN2360 Legal Environment of Business.................. 3 hours BUSN3100 Professional Development Seminar ............1 hour BUSN3320 Business Ethics............................................ 3 hours BUSN3325 Management Information Systems........... 3 hours BUSN4390 Business Strategy........................................ 3 hours ECON2310 Principles of Macroeconomics .................. 3 hours


Back to Table of Contents – 65 –


ECON2320 Principles of Microeconomics ................... 3 hours


MGMT2310 Management and Organizational Behavior..................................................................... 3 hours


MGMT3350 Innovation and Entrepreneurship........... 3 hours


MRKT2335 Principles of Marketing.............................. 3 hours Subtotal .............................................................46 hours


Marketing Major Course Requirements MRKT3316 Sales Management .................................... 3 hours MRKT3330 Brand Management................................... 3 hours MRKT3332 Consumer Behavior ................................... 3 hours MRKT3370 Services Marketing .................................... 3 hours MRKT4320 Principles of Marketing Research.............. 3 hours MRKT4328 Advertising.................................................. 3 hours MRKT4365 Social and Digital Media Marketing .......... 3 hours


Internship....................................................................... 3 hours Choose from MRKT4380 Management Directed Internship or any additional MRKT course approved by Department Chair.


MRKT4390 Marketing Management............................ 3 hours Subtotal .............................................................27 hours


General Education Requirements .................47 hours Common Business Core.................................46 hours Major Requirements......................................27 hours Free Electives ...................................................6 hours


Total Degree Hours ...................................126 hours All students at North Greenville University must earn one-


half credit hour for Chapel for each semester of full-time enrollment, up to eight semesters, and pass four semesters of Cultural Events for the first four semesters of full-time enrollment in addition to the above hours. Transitional coursework is not included in this total.


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