MCOM3325 Media Audience Research
An exploration of the study of audiences on both traditional and digital media platforms. This course introduces students to a range of research methods,
data collection, and data analysis techniques. Three class hours per week. Three semester hours credit. Prerequisite: MCOM2315 or MCOM2316
MCOM3330 Mass Media Directed Internship
Designed for the student who would like an additional internship in their curriculum. The supervising professor would direct the student to participate in a professional media environment different than their projected senior-level internship. Grade for the course would be assigned by the supervising NGU professor. This does not replace MCOM4390, Mass Media Internship. A minimum
of 150 hours at the intern site is required. Three semester hours credit. Every semester. Prerequisites: MCOM1101 and MCOM2101, or MCOM1121 and MCOM2121, or MCOM1181 and MCOM2181, or MCOM2315, or MCOM2316
MCOM3335 Broadcast Studio Operations
The study of understanding the operation of television studio equipment and the value of teamwork and interpersonal skills toward the production of live or live to tape programs. This course emphasizes immediate hands on experience and integration into production operations including actual production situations for our TV Station “The Vision.” Three class hours per week. Three semester hours credit. Prerequisite: MCOM2325 or MCOM2335
MCOM3340 American Media Ministries
A study of the theory and methodology of American media ministries including applications to planning, organizing, writing, and producing for
media use in ministry-based organizations. Three class hours per week. Three semester hours credit. Prerequisite: MCOM2320
MCOM3360 Graphic Communication II
A study of the theory and practice of creating advanced layout designs on the computer
using industry-standard software. Three class hours per week. Three semester hours credit. Prerequisite: MCOM2340
MCOM3365 Broadcast Programming
A study of the theory and practice of audio and video program development including analysis and research into a variety of types of formats, programs,
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and distribution channels. Three class hours per week. Three semester hours credit. Fall semester. Prerequisite:
MCOM2325 or MCOM2335
MCOM3370 Digital Media Advertising And Marketing
A study of the theory and methodology of designing a variety of advertising materials for various media, with emphasis on marketing research and web sites, mobile, e-commerce, social, SEO, responsive design,
and user experience. Three class hours per week. Three semester hours credit. Prerequisite: MCOM3325
MCOM3375 Sports Writing
A study of theory and practice of writing sports stories, profiles, enterprise pieces, and editorials for digital and print media platforms. Topics covered include practice of interviewing sports figures, keeping statistics, sports terminology and editing skills. Three class hours per week. Three semester hours credit. Prerequisite: MCOM2315 or MCOM2340
MCOM3380 Electronic Media Sales And Promotions
A study of the principles, practices, and strategies used in electronic media advertising and promotions. Audience analysis, research techniques, and emerging technologies are examined in the
advertising context. Three class hours per week. Three semester hours credit. Prerequisite: MCOM3325
MCOM3385 Advanced News Writing And Editing
An advanced study of the theory and practice of gathering information and writing journalistic news and feature stories as well as copyediting and editing the work of others. Includes packaging
stories with illustrations including infographics. Three class hours per week. Three semester hours credit. Prerequisite: MCOM2315
MCOM3395 Sports Broadcasting
The course provides a strong foundation into the field of sports broadcasting. Students will explore the key issues that drive the sports broadcasting industry and study theory and practice of sports broadcasting. Students will participate in the production of sports broadcasting. This course will provide students with a general knowledge of the fundamentals of sports broadcasting. Students will learn the process
of planning for a Sports Broadcasting production. Three class hours per week. Three semester hours credit. Prerequisites:MCOM2316 and either MCOM2101 or MCOM2121
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