purchase decision. This aids firms in designing goods
and services that conform to consumer desires. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
MRKT3360 E-Commerce Marketing (Online)
Examines principles and processes to generate a sustainable competitive marketing advantage for web-based businesses. Includes E-Commerce advertising, retailing, distribution, logistics, business-to-business and business-to-consumer transactions. Online. Three semester hours credit. Prerequisite: MRKT2330.
MRKT3370 Services Marketing
This course explores the particular characteristics of, and strategies associated with services marketing, including intangibility, inconsistency, inseparability, and perishability. It will examine services in industries such as healthcare, education, insurance, entertainment and events, tourism and hospitality, nonprofit marketing, and professional services. Emphasis will be placed on standardization, delivery systems, supplementary and complementary products, managing supply and demand capacity, customer relations management
(CRM), and promotion and pricing strategies. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
MRKT3380 International Marketing
An in depth study of marketing problems related to the global economy. This course will cover marketing to match and understand the culture, style, and economics of the countries across the world to give a student a greater understanding of the overseas marketplace and how to access it. Different
cultures merely mean different opportunities. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
MRKT3390 Special Topics
This course is designed to address special topics of particular interest in Marketing. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
MRKT4310 Marketing For Tourism And Hospitality
This course will help you appreciate, develop, and manage marketing in the hospitality and travel industry sectors. The course will introduce various concepts and skills in tourism and hospitality marketing, and will address differences between
North Greenville University 2020-2021 Catalog (rev 06.01.2020) MRKT4380 Marketing Directed Internship
A supervised business work setting in marketing where the student can gain practical experience in the business world. Three hours credit. Prerequisite:
– 288 – MRKT4311 Graphic and Web Design (Online)
The practice and use of a variety of media technology to create layout designs, print, and Internet-based graphics. Includes professional creative ad writing and presentation software blending typography, text copy, headings, graphics and photographs, desktop- publishing, and using graphic-based computer software. Online. Three semester hours credit. Prerequisite: MRKT2330.
MRKT4320 Principles of Marketing Research
Research methods and procedures used in the marketing process are examined in Marketing Research. Specific attention is also given to data collection techniques, design methods, sampling, and
analysis of data to aid in the decision-making process. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335 and MATH1330
MRKT4328 Advertising
This course will examine the role of advertising in business and nonprofit organizations. Theories related to successful advertising will be considered. The primary focus will be on the practice of advertising including creative aspects, the place of advertising in the marketing mix, and the selection
of appropriate media. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335, MRKT3330, MRKT3332 or approval from Marketing Department Chair
MRKT4365 Social And Digital Media Marketing
This course is a detailed practicum/study of social media marketing. Topics covered include exploring the role of social media, strategies used to engage target audiences, different social media platforms, microblogging, content creation, mobile marketing, and monitoring social media analytics. This course will aid learners to strategically develop
a robust and ethical social media presence. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
tourism and other industries. Students will learn how marketing managers can position their products
or destinations to capture customers. Three class hours per week. Three semester hours credit. Prerequisite: MRKT2335
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