TOP 10 OPERATORS 2018 7: KING POWER INTERNATIONAL GROUP
opened on 1 December. The store is located 30km from Phuket International Airport and designed to reflect the feel of a luxury downtown mall with an array of luxury brands on offer. Many of these are exclusive to local customers, King Power members and tourists. “Traffic is up 24.7% in Phuket,” says
Whelan, “however sales are tracking increases in excess of 30% at our airport and downtown location. We are ahead of organic pax growth.”
Strong first half In terms of 2018, KPIG had a strong first half with sales up by 19% across the business. Top performing categories are cosmetics and skincare which are up by 21%, watches by 22% and tobacco by 33%. The top 10 categories for 2017/2018
are in fact cosmetics and skincare, watches, fragrance, leathergoods, liquor, souvenir confectionery and local food, FMCG items, tobacco, Thai-made fashion items and jewellery. Whelan says: “The strength of these categories is particularly
Brand alliances
In order to take its DF&TR business to the next level, King Power International Group (KPIG) is aware it must ‘evolve and build on its brand and supplier partnerships’, says Whelan. But if 2017 and 2018 to date are
anything to go by, KPIG has excellent foundations from which to build on. One recent example is its partnership
with Boss Parfums marking the launch of Boss Bottled United in DF&TR. Both parties united to create an activation that celebrates their shared commitment to football. As part of this celebration of the sport
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The Design Solution undertook the planning and design for 84 shops at Bangkok Suvarnabhumi including this liquor and tobacco shop.
driven by a 12% increase in the number of Chinese visitors, an 11% rise in the number of outgoing Thai passengers and the propensity of these nationalities to purchase these categories in particular.” Outlining the company’s long-
term vision, the aim is to grow turnover to put it among the top five global operators (KPIG is currently ranked seventh according to the TRBusiness Top 10 Operators Report). “Our strategy for achieving this
is to increase profit and efficiency across the organisation and to evolve
“Chinese visitors to Rangnam have increased by 63% for the first six months of the year with overall sales rising by 96%.”
Susan Whelan, King Power International Group
and build on our brand and supplier partnerships. “It is also to optimise all growth
and expansion opportunities which provide synergy with our ambition, organisation and inherent values.” «
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in King Power’s Sport Power CSR programme by donating to the Fox Hunt product, a scheme dedicated to the development of young football talent. King Power said at the time: “When
King Power-owned Leicester City Football Club, won the Premier League during 2015-16 season, football players across the world were inspired to dream big and believe in their ability to achieve tremendous feats.” “Following the victory, King Power
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and the new football campaign, Boss Parfums showcased Boss Bottled United via a pop-up with King Power at Bangkok Suvarnabhumi International Airport in July, 2018. Bottled United Eau de Toilette 100ml
was available to buy from King Thailand stores at a recommended retail price (RRP) of THB2,765 ($84). The 200ml had an RRP of THB 3,770 ($115). As part of the co-existence, Boss Parfums revealed it would participate
OCTOBER 2018
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pledged to build 100 artificial-turf football pitches for Thai schools and to donate one million footballs to children across the country by 2022.
Contact:
janice@trbusiness.com
An additional 1,200sq m of retail space has been added since the launch of the revamped Rangnam shop bringing the total to 21,400sq m.
“The campaign aims to develop
Thailand’s young athletes into formidable competitors on the international stage.”
Partnership approach As revealed recently, KPIG is working with the likes of Furla, L’Oréal and Paul & Shark which have opened new stores in the revamped Rangnam Road duty free mall and Lacoste, which has opened a new 150sq m travel retail store in the Bangkok Srivaree downtown duty free complex. In addition, it has also confirmed new
listings with brands such as Ricola and Royal Dragon Vodka. According to Group Chairman Vichai
Srivaddhanaprabha, his vision, as outlined on the company’s website is to be a leading a travel retailer providing best travel related businesses and services worldwide. Strong brand partnerships will be key
to achieving this and although KPIG appears to be excelling in this area there is seemingly more to come in the months and years ahead.
TOP 10 OPERATORS 59
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