TOP 10 OPERATORS 2018 6: DFS GROUP
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Spanning over 70,000sq ft, T Galleria by DFS Sydney has occupied its historic George Street location for 29 years and is Sydney’s only duty and tax free destination.
“The renovated T Galleria by DFS, Auckland is an exciting and unique duty free shopping experience, right in the heart of the ‘City of Sails’.”
Robert Calzadilla, Region President Asia South, DFS Group
vibrant and prestigious areas. “With such a wide assortment
of brands and products, many new customers will be eager to explore this beautiful city’s latest destination for luxurious shopping.”
time of the unveiling: “The renovated T Galleria by DFS Sydney brings a whole new experience to visitors from around the world, offering them a fresh one-of-a-kind duty free retail space in one of Sydney’s most
Follower of fashion
Keeping in touch with category trends is key to the success of any airport or downtown travel retailer, so it is no surprise that DFS is following the latest fashion developments
at its T Fondaco dei Tedeschi downtown Venice outlet. According to Eléonore de Boysson,
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Balenciaga. Customers have responded to them really well.” Constantly keeping up with what the
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DFS Group President, Europe and the Middle East (pictured above) there is a strong trend towards ‘casualisation’ and ‘younger styles’ in-store, with the designer sneaker explosion a perfect example. She tells TRBusiness: “On the women’s
and men’s shoe floors, we have multi- brand areas featuring various sneakers from different brands such as Gucci and
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new generation are looking at in stores, on social media and across markets is vital. “Our buying team spends a lot of time in the European markets,” she says. “The fashion cycle is moving faster and
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faster. We strive to offer trending items to meet the extremely high expectations of customers who want to purchase what they see from influencers and celebrities. We also regularly rotate new brand pop- ups to keep engagement levels high.” DFS takes its role of reflecting
Venice’s long heritage of Italian arts and craftsmanship extremely seriously so it is not surprising fashion is a key category in the T Fondaco dei Tedeschi store. Boysson said: “Our location near one of the centres of European
Fashion is a key category for DFS in Venice. OCTOBER 2018
Auckland opening Over in Auckland, DFS celebrated the opening of its newly renovated T Galleria by DFS, Auckland in September. Customers will be treated to a modern retail experience combining luxury brands with a curated selection of local products. Since 1997, T Galleria by DFS,
Auckland has been located within Custom House, an iconic heritage building built in 1889 as a trading house for import and export business. This is situated in the heart of Auckland’s Central Business District in a prime downtown location, ideal for attracting tourists and local residents. The year-long renovation has
carefully preserved historical elements of Custom House while modifying the architectural design to breathe new life into the space. A blend of past and the present,
the building boasts a traditional Heritage Walkway where customers can explore a chronological path that explains the historical significance of the building and maps its transformation from inception to today. Featuring more than 200
brands across four levels, the store showcases an extensive selection of products across DFS’ five pillars of luxury. These are Fashion and Accessories, Beauty and Fragrances, Watches and Jewellery, Wines and Spirits and Food and Gifts. In addition, 33 brands are
available exclusively at T Galleria by DFS, Auckland. Robert Calzadilla, DFS Group
Region President Asia South said: “At DFS, we pride ourselves on
luxury manufacturing gives us a huge advantage in terms of product choices. Venice has also for centuries been a commercial hub and one of the world’s most important trade routes. “The Fondaco dei Tedeschi once
played an important role as a trading house for Northern European merchants and the rest of the world.”
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