TOP 10 OPERATORS 2018 3: LAGARDÈRE TRAVEL RETAIL
to make fashion and core activities a strategic focus. In this way, the entity’s main
objectives are to establish a dedicated team blending fashion purchasing, marketing and procurement functions to strengthen activity efficiencies. It is also designed to structure
better the relationship between central and local teams to improve speed of implementation and performance monitoring of the commercial offer. “It will help accelerate products
entering the store and accelerate growth in fashion as well,” states Fondeur. “It’s a strong sign of the potential we see in the category.” That potential seems to
already be paying dividends. Lagardère Travel Retail revealed to
TRBusiness.com in August that it had inked a new fashion contract at Vienna International Airport. The agreement is understood to include a multi-brand store setup boasting a variety of big name fashion labels over approximately 1,000sq m and is set to open in Q2 2019, [Read more about the contract at
TRBusiness.com].
Hybrid stores: more to come Separately – and as reported exclusively by TRBusiness in April – the travel retailer has begun to experiment with new ‘hybrid’ store concepts. Chiefly, this either involves introducing convenience offers in duty free stores or converting Relay
Dakar irons out challenges
After some initial teething problems regarding logistical issues communicated to TRBusiness previously [which have now been resolved - Ed], Lagardère Travel is reporting successful returns from its Africa business at the new Blaise Diagne International Airport in Dakar, Senegal. The travel retailer secured a 10-year
contract spanning more than 1,100sq m of retail space in September 2017 and opened three stores in just over three months since taking over the concession in December. These include two Aelia Duty Free shops offering exclusive perfume,
OCTOBER 2018
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alcohol, fashion accessories and local brands, plus a Relay outlet. Managing the new airport is the
Operating Company, a consortium comprising Summa, Limak and the Senegalese government-owned AIBD S.A. Located 50km from Dakar, Blaise
Contact:
janice@trbusiness.com
Diagne International Airport has the capacity to handle 10m pax, with three million expected in the first year. Dag Rasmussen, Chairman and CEO,
Lagardère Travel Retail says: “We have developed in Dakar, which is above our expectations, with huge success from our travel essentials store from the start.
Lagardère’s Relay store at Dakar Airport. TOP 10 OPERATORS 29
“Duty Free is also [trading] above expectations with a good focus on local products. The team has worked very hard on finding niche, local suppliers. It works well. “The airport wanted professional
players and we’ve showed them their choice was right.”
The newly refurbished 1,200sq m Aelia Duty Free walkthrough at Venice Airport.
news and convenience concepts into walkthrough retail units. In the case of the latter, Lagardère
Travel Retail has been trialling the new format in some regional airports in Italy (Palermo and Treviso). Taking the approach a step further
are plans to test shop-in-shop Relays within duty free stores to create a one-stop-shop concept for travellers. “We need to continuously adapt
our offer to new customers,” comments Fondeur. “Again, [this concept] is for smaller,
low-cost airports and we will be testing that by the end of the year in some smaller airports in Italy. “It could be an interesting thing…
“Globally, we are in a growing market and I think many retailers would love our growth figures. I don’t think we can complain.”
Dag Rasmussen, Chairman and CEO, Lagardère Travel Retail
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the remainder of 2018, particularly given the recent modernisation of its Venice operations and its high expectations for Geneva. “The business outlook is
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it is not adapted for all airports but if it is successful, it could be an interesting innovation.” Rasmussen is in upbeat mood for
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positive – we have business model challenges…MAG and so on… which are not always easy, but in many cases we are able to overcome that. “Globally, we are in a growing
market and I think many retailers would love our growth figures. I don’t think we can complain.” «
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