TOP 10 OPERATORS 2018 5: GEBR. HEINEMANN


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5 I


Heinemann closes on $3.6bn retail as APAC flexes its muscle


Gebr. Heinemann will be very encouraged by its 2017 performance, recording group turnover of €4.1bn as it made key contract inroads in Asia Pacific and consolidated its presence in Europe. As Luke Barras-Hill reports, the next few months bring added pressure.


t was positively unfamiliar territory for Gebr. Heinemann in 2017. Controlled Group turnover rose by


6.6% to €4.1bn ($4.7bn) and retail’s share of total sales lifted to 78%, according to Heinemann’s financial statements, adding €3.2bn ($3.6bn) to the Group’s coffers. This is a marked improvement in


real and figurative terms on 2016, when retail contributed $3.15bn and accounted for a 75% share of the Group’s business. In terms of revenue by channel,


border shops raised their share of sales by one percentage point year-on-year while the others remained stable. Airports took the lion’s share


(77%), followed by border shops (14%), cruise and ferries (4%), airlines and catering (2%), and other (3%). Retail accounted for the majority of


and cosmetics (32%), fashion and accessories (9%) and other categories/services (2%). Unsurprisingly, Europe (including


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Germany) accounted for the largest share of sales (84%) followed by Asia and Asia Pacific (11%) and Rest of the World (5%). At its now traditional annual press


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briefing in April, Co-owner Claus Heinemann praised a ‘healthy’ and ‘robust’ year that resulted in the Hamburg-based travel retailer advancing its presence in Malaysia, Hong Kong and Israel at the same time as consolidating a strong position in Europe and Eastern Europe, particularly in Russia, Ukraine, Scandinavia and Turkey.


the business followed by distribution (21%) and rendered services (1%). On a category level, liquor and


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tobacco remained Heinemann’s strongest category by share of total sales (57%), followed by perfumes


OCTOBER 2018


Traffic slumps at AMS & FRA In central Europe, turnover at Frankfurt Airport hit €250m despite traffic ‘representing some challenges’, outlined Executive Director, Retail & HR, Raoul Spanger. In January 2017, the Fraport AG


and Gebr. Heinemann joint venture Frankfurt Airport Retail (FAR)


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took over the operation of all 27 Heinemann Duty Free and Travel Value shops and concept stores at the airport In a similar vein, passenger


development at Amsterdam Airport Schiphol had been ‘unsatisfying’ according to Spanger, however, he noted the demanding and pressurised DF&TR operating environment as a major factor. Scandinavia proved bountiful in


terms of activity with Travel Retail Norway (a joint venture between Gebr. Heinemann and Norse Trade) successfully completing a refit and expansion of its shops at Oslo,


A ‘healthy’ and ‘robust’ year resulted in the Hamburg-based travel retailer advancing its presence in Malaysia, Hong Kong and Israel at the same time as consolidating a strong position in Europe and Eastern Europe, particularly in Russia, Ukraine, Scandinavia and Turkey.


Above: New confectionery concept by Heinemann at Hong Kong International Airport.


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