TOP 10 OPERATORS 2018 5: GEBR. HEINEMANN
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Travel Retail Vilnius has extended its contract for a further six years.
passenger interest.” Partnerships and joint ventures
have proven highly successful for Heinemann over the years, with the examples in Israel, Norway and Moscow to name just a few. Asked if joint ventures are a more
realistic blueprint for Heinemann’s future global growth prospects given the intensifying competition – particularly from South Korea – and consolidation, Spanger is unequivocal in his response. “Heinemann is, so to say, a joint
m in departures and 300sq m in arrivals, both areas will feature a walkthrough design, increasing in line with the terminal’s expansion. Capturing the Gold Coast contract
increases Heinemann Australia’s presence, having operated at Sydney Airport since 2015 where it runs a large, flagship store in Terminal 1 Departures.
venture by nature, since it has been owned 50:50 by the Heinemann family for generations – always two parties which work together. “We always say – and this is still
valid – that we are ‘very good’ (and successful) with joint ventures and that we trust and invest in partnerships and the competences of local partners to strengthen and broaden our business further, wherever it makes sense.” This month, Heinemann is due
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Cruise: More to come Heinemann will no doubt be looking forward to the long awaited first openings of duty free arrivals shops in the Eurasian Economic Union, particularly in Moscow where it has a strong presence. “We are still planning and are
working on preparations for the introduction, which is hopefully in November,” confirms Spanger. “The existence of arrivals stores will then certainly be an uplift for our business in Russia.” Ardent strides have also been
to begin operations at its Gold Coast Airport stores having secured a seven-and-a-half year duty free contract earlier this year. Offering wines, spirits and perfumes & cosmetics across 430q
“The existence of arrivals stores will certainly be an uplift for our business in Russia.”
Raoul Spanger, Gebr. Heinemann
40 TOP 10 OPERATORS
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made in its relatively new cruise business in the North American and Australasian markets. Heinemann has contracts onboard four vessels with cruise ship firm Carnival Cruise Line, including in the US with concessions on Carnival Fantasy, Carnival Ecstasy and Carnival Liberty. Additionally, Heinemann Asia
Pacific in collaboration with partner Heinemann Australia run operations on Carnival Spirit, which has undergone a full refurbishment this year. Carnival Liberty is also set for a full
remodel [see pg53, TRBusiness October]. In total, operations on the four ships span more than 1,220sq m where it operates all categories apart from fine jewellery. Following the opening of three of
those concessions – Carnival Fantasy, Carnival Ecstasy and Carnival Liberty – in May, Heinemann Americas Managing Director Nadine Heubel voiced her elation to TRBusiness on the company’s evolution, the main onus of which is on supply activities. “Although it is too soon to
draw any firm conclusions, this new partnership confirms our observation that there is a growing need for duty free retailers in this space and represents a wonderful growth opportunity for Heinemann Americas. “Over the next year we look
forward to strengthening our presence in the US market and unveiling some exciting innovations in the cruise retail space. Aside new contracts and store
openings, investing in digital remains a core focus. Recently, Heinemann struck a
partnership with digital financial technologies specialist Wirecard. This seeks to implement the most
popular Chinese payment methods such as Alipay at Heinemann Duty Free and Travel Value stores, which are synchronised with the travel retailer’s central checkout systems.
Global Wirecard roll-out The initial launch covers 13 airports, including Heinemann’s home bases in Germany, but a more global roll- out is on the cards. Wirecard’s introduction is
an interesting proposition for Heinemann, which is now able to offer its retail inventory to a wider, financially independent target group to optimise sell-through instore. Indeed, Wirecard claims that its
customers have almost quadrupled their sales from Chinese tourists within 12 months of adopting the payment technology. “Chinese tourists are becoming an
increasingly important target group worldwide,” comments Spanger. “We are pleased to be able to offer our Chinese guests their domestic mobile payment methods thanks to
OCTOBER 2018
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