TOP 10 OPERATORS 2018 5: GEBR. HEINEMANN
“We have been getting some great feedback from customers, our suppliers and the airport, making HKIA a win-win partnership for all stakeholders concerned.”
Raoul Spanger, Executive Director, Retail & HR, Gebr. Heinemann
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other hand won eight confectionery shops in a tender last year. Dubbed ‘Sweet Dreams’, the
concessions spread over 820sq m of space (officially opened in July this year). Importantly, the win marked the first time the Airport Authority of Hong Kong had awarded a standalone confectionery contract. Shortly after the opening,
Bergen, Kristiansand, Stavanger and Trondheim airports across a total of 16,740sq m of retail space. Overall in 2017, the Oslo venture
recorded turnover of €410m (+6%), with Spanger noting the learning curve of moving into an extended terminal environment. Despite counting for 11% of
the total business, Asia and Asia Pacific continues to make important strides for a market dubbed ‘the future’ of the business, according to Claus Heinemann. This is most noticeable in the
Group’s move to increase its stake in joint venture business DFZ Capital Berhad – a subsidiary of Malaysian duty free supplier DFI – from 10-15%. Meanwhile, at Hong Kong
Heinemann ASPAC told TRBusiness that its consumer insights gleaned over time would be an important factor in strengthening its concept moving forward.
Driving footfall at HKIA “HKIA is one of the key airports in the Asian region, serving close to 72m passengers,” comments Spanger. “Last year’s tender presented a
great opportunity for Heinemann to create something unique and shows our commitment to the business and to the airport. Additionally, our presence under the ‘Sweet Dreams by Heinemann’ banner definitely helps to further strengthen our presence in the category. “With a heavy focus on customer
International Airport much of the fanfare over the past 11 months has surrounded new openings from rivals CDFG/Lagardère Travel Retail and The Shilla Duty Free, which have revealed their liquor & tobacco and perfumes & cosmetics concessions, respectively. Heinemann Asia Pacific on the
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engagement, store design and product mix, these eight unique stores have been able to attract a lot of footfall. “In addition to this, we have also
been getting some great feedback from customers, our suppliers and the airport, making this a win-win partnership for all stakeholders concerned.” Furthermore, in August the joint venture between Gebr. Heinemann
and Norse Trade unveiled a new duty free arrivals store and travel value outlet at Bergen Flesland Airport as operator Avinor inaugurated its new terminal. The new terminal increased
the former 22,000sq m footprint by approximately 63,000sq m to total 85,000sq m. At the time, the new-look arrivals
in Terminal 3 doubled in size to 1,100sq m, also adding a 230sq m travel value store that prominently displays local architecture and a diverse array of merchandise from fashion & accessories to sunglasses and perfumes & cosmetics. Turning to 2018, Spanger tells
TRBusiness that year-to-date (August), the company’s performance is ‘in line with expectations’. In Europe, Turkey and Russia
appear to be recovering their traffic volumes, while continued uncertainty surrounding Brexit and the weakened sterling is aiding tourism to the UK.
Istanbul expectations “We are facing positive and negative currency effects,” counters Spanger. “In Turkey, on one side we have European tourists which take profit from the weak lira in our departure business, while the arrival business is very negatively effected due to the decreased spending power of our Turkish customers. “Overall, our extended market
presence is helpful to be more independent of local developments.” The seemingly buoyant return of
passenger numbers to Turkey in the past year, however, will be critical on the eve of one of Heinemann’s most important retail bows ever. Istanbul New Airport expects
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Gebr. Heinemann has partnered with long-standing Tel Aviv Ben Gurion Airport operator JR/Duty Free in a new contract.
38 TOP 10 OPERATORS
to open later this month (read the latest developments in the October issue of TRBusiness, accompanying this report) with Heinemann committing around €100m to its operation and other things. It will mark a monumental
milestone for Gebr. Heinemann and partner Unifree Duty Free, who will operate a 53,000sq m retail concession when it opens. Notwithstanding the hysteria
surrounding Istanbul New Airport, it has been a very busy start to the year
OCTOBER 2018
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