TOP 10 OPERATORS 2018 6: DFS GROUP Another new concept is ‘The
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The renovated downtown store in Sydney opened in November 2017.
“The renovated T Galleria by DFS Sydney brings a whole new experience to visitors from around the world, offering them a fresh one- of-a-kind duty free retail space.”
Sibylle Scherer,
President, Merchandising and Consumer Marketing, DFS Group
concepts and a collection of over 300 brands. The layout offers an integrated
providing our traveling customers with the best international and local brands presented within inspiring and inviting environments. “The renovated T Galleria by DFS,
Auckland is an exciting and unique duty free shopping experience, right in the heart of the ‘City of Sails.’”
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Changi T4 launch On the airport front, DFS also unveiled a retail store at the new Singapore Changi Airport Terminal 4 last November. Encompassing more than 1,800sq ft, the store introduced two new
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shopping space covering both liquor & tobacco, and cosmetics & perfumes (operated by The Shilla Duty Free). Travellers can purchase their items in a single transaction at common cashier counters, served by team members who are cross-trained on all products in order to enhance the collaborative shopping experience. Brooke Supernaw, DFS Group
Senior Vice President Spirits, Wines and Tobacco, Food and Gifts said at the time: “At DFS, we are continually seeking to provide our customers with new and innovative retail experiences. “In response to the trends we have
been observing in the market, we are excited to introduce two new concepts to provide our customers with more ways to engage with and discover new brands.” Teo Chew Hoon, Group Senior
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Vice President of Airside Concessions Division at Changi Airport Group added: “Changi Airport Group is happy to work with DFS to create a first-in-Changi seamless duty free zone. Passengers can enjoy experiential retail concepts where they can try their hand at mixing cocktails or sample exotic beers and spirits, all in a single retail space.” The new store saw the
T Fondaco dei Tedeschi by DFS opened in October 2016. 52 TOP 10 OPERATORS
introduction of ‘The Cocktail Bar’, a bar space where travellers are encouraged to engage in the basics of cocktail making.
Craft Collection’ which showcases a selection of craft and small-batch beers and spirits from around the world. These are curated for travelling customers looking for something unique and artisanal. Terminal 4 also sees the
return of “The Whiskey House”, following its success at the DFS Terminal 2 Duplex. Exploration at The Whiskey
House is made easy through complimentary tastings of over 100 different whiskeys based on floral and delicate, fruity and elegant, smokey and intense and rich and rounded basic flavour profiles. Master distillers and brand
ambassadors stop by regularly to introduce their new release exclusives with guided tastings and food pairings. In the world of wines and
Champagne, DFS at Terminal 4 boasts a selection of prestige wines, as well as a special collection from Lafite, Mouton and Latour to name a few. A curated selection of wine is presented in tasting machines for guests to sample before buying.
European expansion Looking ahead, DFS will continue moving forward with its expansion strategy while strengthening its digital marketing campaigns. One region where it has already
made its intentions clear is Europe, with the opening of its Venice T Fondaco dei Tedeschi downtown store in 2016. Furthermore, it will also open a
20,000sq m shop at Paris’ historic La Samaritaine department store in Q4 2019. Does this mean DFS is set for
further European downtown expansion and that it would welcome the opportunity to enter the airport arena in the region? Time will tell. All things considered, 2017 was
positive for the retailer with a plethora of renovations, expansions and new openings. A strong second half performance
along with its exit from the ‘loss making’ Hong Kong Airport concessions meant DFS could end 2017 with optimism and look forward to starting afresh in 2018. «
OCTOBER 2018
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