How to raise your profileof
Make sure your social media is getting you noticed for the right reasons, and make the most of networking opportunities to increase your connections and exposure
In today’s competitive travel job market, standing out takes more than just a strong CV. When you start to look for jobs, you also need to consider how your online presence will look to potential employers. Social media is a powerful tool in the world of work as well
as our personal lives, so it’s important to think about how you present yourself on your social media accounts and avoid posting content you might not want a hiring manager to see. $GGLQJ H[WUD VNLOOV DQG H[SHULHQFHV WR \RXU /LQNHG,Q SURʛOH FDQ also make you more appealing to employers. For example, you can take short training courses that walk you through global distribution systems (GDSs), or tackle destination training about popular holiday spots available through travel training providers like Online Travel Training.
Be a social media star Social presence is another way to shine. “Working in travel requires passion and curiosity and social media is one of the strongest ways to showcase a potential employee has both those attributes,” says Charlotte Stacey, global product development manager at Intercruises Shoreside & Port Services and social PHGLD LQflXHQFHU ZLWK WKH ,QVWDJUDP KDQGOH #ORWWHERR “Social media is also a fantastic way to show your transferable
skills and why you have the ‘edge’ on other applicants for a role. <RX FDQ VKRZ \RX DUH D EULOOLDQW UHVHDUFKHU E\ ʛQGLQJ KLGGHQ
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gems; that you are a strong communicator with your captions; DQG WKDW \RX XQGHUVWDQG GLʞHUHQW GHPRJUDSKLFV DQG LQGXVWU\ trends by showcasing a range of experiences on your feed and weave these themes subtly into your content.” If you’re in any doubt about posting content and unsure how
it will come across, it’s best not to post it. “My number-one rule would be: if you wouldn’t feel comfortable explaining an Instagram post, reel or story to a potential employer face to face, avoid posting it. Alternatively, create a ‘close friends’ story setting where you can post a bit more freely, but only to a select group of people you trust,” explains Stacey.
Mingle with industry experts Networking also plays a big part. Try attending travel trade shows such as World Travel Market in London, a business-to- EXVLQHVV QHWZRUNLQJ HYHQW RU 'HVWLQDWLRQV 7KH +ROLGD\b Travel Show, which gives consumers an opportunity to meet with travel companies to gain inspiration for their future holidays. “The travel industry is built on events, trade shows and relationships. Say ‘yes’ to collaboration posts if they suit your niche, ask to be involved in industry events, go to trade shows like World Travel Market and actively put yourself forward for experiences to increase your exposure,” adds Stacey. You can also seek out webinars and LinkedIn groups, which connect you with people already working in the industry.
takeoffintravel.co.uk
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