founder of Women in Travel and the International Women in Travel & Tourism Forum (see box).
NEURODIVERSITY
It has been estimated that around one in seven people in the UK is neurodivergent, a term describing a brain that functions and processes information differently from people who are neurotypical. Neurodiversity
spans a range of conditions, including autism, dyslexia, dyspraxia and ADHD. Tui has given neuro-inclusive
training to more than 2,500 of its customer-facing employees in the UK and Ireland. This is part of the tour operator’s wider aim to make holidays more inclusive for neurodivergent customers. For example, the company has worked alongside neurodiversity
experts to ensure its kids’ clubs are places where all children feel safe and supported. “We’re training our teams, adapting our spaces and embedding inclusive practices that will make a real difference to families travelling with neurodivergent children,” says Tui UK and Ireland managing director Neil Swanson. “In addition to this, the
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‘Customers who don’t see themselves represented in workforces and marketing will vote with their purses’
“The travel industry thrives on diversity. However, like other organisations across the social enterprise sector, we are seeing a shift in the commitment to diversity, equity and inclusion. Encouragingly, we know some travel companies have responded by doubling down on their efforts, and it’s important to recognise
those. We know that the business case is strong – customers from different backgrounds, genders, ethnicities or sexualities want to see themselves represented in workforces and marketing collateral and will vote with their purses if they don’t.” ALESSANDRA LOTUFO ALONSO, founder, Women in Travel CIC and IWTTF
takeoffintravel.co.uk
‘Everyone should feel seen, heard and celebrated for who they are’
“Our ‘Be Yourself’ manifesto emphasises that everyone should feel seen, heard and celebrated for who they are. That’s why diverse representation in our marketing, our content and across the industry matters so deeply. When we reflect the rich mix of people, cultures and identities that make up our world in our campaigns, we don’t just tell better stories, we connect more meaningfully with everyone who flies with us and works with us.” AYO AJIBEWA brand content manager, Virgin Atlantic
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PICTURES: Shutterstock/Veja, Ivan Cholakov, Kinga; will amlot
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