TOUR OPERATORS
A tour operator is a company that puts the whole holiday package together: the flights, hotels and experiences customers will enjoy during their holiday in one single booking. To stand out from the crowd, they’ll try to source unique experiences or negotiate the best rates so they can advertise the most competitive price. Many tour operators will have a specialism, whether that’s a particular country or region, or a specific type of holiday like ski, luxury or adventures by rail. Tour operators are involved every step of the way on a client’s
trip, from the initial enquiry to after-holiday care, helping to pull together a seamless journey, from the flight and transfer to the hotel to daily excursions, whether in a bespoke format to suit a client’s individual preferences or a pre-packaged, off-the-shelf itinerary. This may sound similar to a travel agent’s role, but
while agents can sell various companies, tour operators will develop and sell their own holidays, giving them greater control over what goes into every itinerary. Roles can be wide-ranging, from back-office careers
in finance, operations and trade relations to working with suppliers and making sales direct to customers.
Jobs in focus W
HProduct manager A product manager needs in-depth knowledge of a destination or sector so they can produce exciting itineraries and holiday packages that customers will want to book, thus giving the tour operator the edge over its competitors.
HPurchaser A purchaser, or buyer, seeks out the best suppliers, such as transport and accommodation providers, negotiates competitive rates and reviews contracts and compliance with health and safety standards.
HPR manager Whether it’s an in-house role or an external agency, tour operators hire PR managers to communicate news about their company to media organisations and content creators. They will also generate creative ideas – from hosting a press trip to showcase a destination, to pitching and writing opinion pieces – to boost a company’s profile.
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SEC T O R – BY – SEC T O R guide to travel
A guide to travel ▶▶▶ 17
SECS EAC T O R – BYB Y – SECS E C T O R GUIDEE TTOO TRTRAV
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