DOMESTIC TRAVEL
Inbound tourism to the UK is big business, with a forecast 43.4 million international visitors expected to spend £33.7 billion in 2025, according to VisitBritain. And it’s a sector complemented by domestic tourism – Brits enjoying a staycation in the UK. There are many roles that contribute to showcasing the
UK at its best to international visitors, including front-of- house positions dealing with guests at their accommodation, whether it be a countryside cottage, caravan park or upmarket city hotel. Or you could be a tour guide, showing visitors around some of the country’s best heritage sites or leading walking city tours. If you prefer to be in the ‘engine room’, you could work in a marketing team at a tourism organisation such as VisitBritain, Visit England, VisitScotland, Visit Wales or Discover Northern Ireland – marketing drives a large portion of the UK’s inbound tourism, so you’d be making a valuable contribution. Or you might fancy a role at an inbound tour operator or destination management organisation, helping to plan tours for overseas audiences or negotiating contracts with British hotels and attractions.
takeoffintravel.co.uk Jobs in focus W
HTour guide As a tour guide, you’ll be an expert in your destination or attraction, being a friendly face as you lead groups of travellers, sharing your own knowledge and anecdotes to help bring that place to life.
HMarketing manager Marketing is about creating brand awareness, setting the tone for advertising so it can attract visitors to a destination. Marketing roles can be found within the creative and commercial areas of a travel company or tourism board.
HSocial media manager A social media manager’s role is to help drive awareness of a destination or brand. Creating social media content in line with the latest trends and managing regular posts or timely campaigns all help with this, whether you spearhead a new social strategy or help a destination go viral.
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PICTURES: Shutterstock/Maritime Art Blog; Donal Maloney/Tourism Northern Ireland
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