HOLLY BECKER: A SNAPSHOT
Holly Becker founded decor8 in January 2006 with a mission to highlight the latest interior ideas and trends and to “share the most creative people, places and things” in the hope of inspiring through “decor confi dence“. She’s an American mother of one who left Boston to relocate to Hannover 12 years ago. But perhaps her biggest challenge was her decision to step off the corporate ladder and start her blog. Since then, her work has been published in more than 200 books and magazines worldwide and, given her journalism credits, with the likes of Where Women Create, The Boston Globe, Living At Home, HOLLY, and Flow magazine. She designed a home collection for DEPOT, the home store group with 500 locations and in
2019, they launched, with her backing, the country’s fi rst infl uencer-designed interiors capsule collection by a brand which ran for three months. She also runs a series of courses focused on blogging, social media, photography and interior styling.
decor8blog.com
Grand Bazaar and the columns reminiscent of Roman Italy. “What makes it feel harmonious is that the colour palette is kept very neutral. Everything just
feels good underfoot. Others making ground in this space are Milan- based H+O team of Elisa Ossino and Josephine Akvarma Hoff meyer. Future Retro Pastel is one that she described as fun and packed with
feels like it works
together because the colours are kind of gone. It’s basically beige and black and diff erent tones of white and greys. It’s just very neutral.” She cited exponents of this as
Sarah Sherman Samuel of New York who has just designed for Lulu in Georgia and Tinekhome of Denmark using natural fi bres and pottery, testament to the fact that this style uses lots of Jute and Hemp that
nostalgia for the 80s and 90s, lots of arcade games, skates and “bubble gum colours”, but employing refl ective surfaces such as glass and metal, the sort used by the UK’s Bethan Laura Wood. Modern Craft exudes elegance as demonstrated by the likes of
Elle Decor stylist Sania Pell of London and Amsterdam architect Dominique Hage: a home gallery, imperfect and full of honest and trustworthy material with clever recycling. Clean lines with wabi-sabi elements. Hage, she recalled, used natural fi bre carpeting in her designs “just for the tactile cosiness of it all”. And fi nally, there was Loud and Proud which relates as pure maximalism: bold, colours, often clashing, incredibly quirky within places – cheeky even – and incorporating DIY elements as promoted by the likes of Allun Callender and Anna Spiro Design.
DOMOTEX MAGAZINE
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