sustainability expert Elina Grigoriou. Ms Wedell-Castellano went on to say that she hoped for an eventful and innovative event with “new formats and contact points, as well as plenty of inspiration and information in all exhibition areas”. Typical of this will be the new Mood Spaces which promise
to be an exciting source of inspiration for retailers and interior designers. Designed by fi ve international interior architects, the room installations represent the latest furnishing trends and refl ect the interplay between fl oor coverings and interior design. In the spirit of concept stores, the installations show how product combinations can form a coherent world.
GETTING INTO THE MOOD This will be curated and designed under the direction of the Hannover trend expert Holly Becker. Followers got a taste of what to expect there when she spoke at length and quite intuitively at a recent press conference in which she described the way we are shopping more emotionally these days which means, even though there are so many digital outlets available, the exhibitor products are generally highly “tactile – we need to see and touch”. Designers are aware we are spending more time working and
exercising and shopping from home and are taking that into account. There were some interesting observations about the collective communities of TikTok and Instagram and the fact that we talk less because we have Whats App to do it for us. But, in a business context, digital she said this was just a stopgap measure: “The real business is done face -to-face.” Bernhard ter Huerne, Managing Director, ter Hürne GmbH &
Co, took that concept further when he said: “Our society is changing. For several years, there has been a growing awareness
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