Q&A: YASMINE KHAMIS, ORIENTAL WEAVERS
in Dalton, which is generally seen as home to the US fl oorcovering industry with the remit to “connect, empower, support, encourage, develop, educate, inspire and then attract current and future women in the fl oorcovering industry while playing a major role in the growth and future of the fl oor covering industry and the next generation of women in fl ooring”. Similarly, Women In the Flooring Business, a forum “where female leaders can connect and grow” boasts more than 2,100 members in 1,200 companies, pointing out that this, when added together, amounts to 45,000 years of experience. The marketing expert Paul Friederichsen told fl
oordaily.net: “This transformation isn’t about gender equality. Nor is it about hiring
based on sex. It’s about
smart business. The simple fact is that, while half of the population is female, women direct a staggering 83 per cent of all consumption in the U.S. and head about 40 per cent of all households and companies. This is according to [the research organisation] Catalyst, the gender gap is widening.”
How has being a woman shaped your contribution to the business? As a female CEO who is a multitasker, resilient and believes in the importance of speaking up, I lead with assertiveness and empathy. I believe empathy is the new way to lead; I trust and empower my team, giving them space to speak up. We engage and deliver collectively for a common purpose. I also believe in the ability of women to deliver and perform, so I am creating a gender balance in this male-dominated industry by bringing more women leaders to help us grow and share the success. Motivated by the legacy of my father, I was able to expand my business through innovative endeavours and I am working on adopting sustainability practices in all aspects. That it is the only way for a better tomorrow.
How does having women in senior roles shape the industry? Women in senior positions bring innovative solutions that are a result of unique life experiences. They foster better and innovative working
environments. These
are diffi cult economic times and we need innovative solutions to sustain businesses and grow them and this is what women leaders bring to the table - and what notable research has proved. The Harvard Business Review showed that women in senior positions make businesses more profi table, more socially responsible, as well as providing safer, higher-quality customer experience
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