DOMOTEX HOLLY BECKER


something that now has the added bonus of putting us back on our bikes or running in the outdoors. The world, she said, seems much smaller as a result. “We know what’s going on but people are far more vocal in expressing what they care about. “People are following trends online. More than ever, they are watching


brands and infl uencers. There are companies who hire people just to watch TikTok all day to be able to see what’s happening in the market, to see what consumers want and what consumers are doing. “And smartphones are also used way more and people aren’t


necessarily using their phones to call people. They are using [them] to text people and to leave voice notes like on WhatsApp. I have a friend and she’s a little older than me and always complains - she says why don’t you ever call and I say I don’t call anyone. If someone calls me, it’s an emergency. If someone calls me, I think one of two things: either something really bad has happened or someone’s died.” And behind all this disruption is a key message: we are having to think


more about what we buy. “A lot of consumers are now shopping less emotionally and more intentionally and I think that’s wonderful. I know before Corona I used to go shopping. I would have a shopping cart and now I just grab a basket. And even though I look through lots of things and I fi nd many diff erent things that I’m interested in, I put them in the basket and, usually by the time I go the checkout, I’ve emptied the basket down to maybe one or two items and sometimes I empty it completely and leave the store empty handed.” It’s not because she’s frugal or in need of retail therapy, she points out,


merely the fact that she’s going in and looking at things and thinking “wait a minute, do I really need this? I already have ten vases so do I really need another? And do I really need another pillow?”


THE TRENDS WE’LL BE TALKING ABOUT IN 2023 Holly, who runs the design blog decor8, added: “We’re thinking - where was it made, who is behind it, what are the company’s values? What’s going on here? People are really starting to ask those questions. And designers, not just consumers, but on the designer side, people are starting to ask these questions as well. “And they’re looking to use technology more in design. They are


drawing on traditional elements to bring traditional, classical design forward and to blend it with technology so using technology to take things further and show things in a new and smart way.


“I noticed recently some lamps made out of mushrooms and I thought that’s a really clever way to use technology; to take something from nature and turn it into a sustainable


product that can be


easily sourced in your local forest.” There’s a lot more evidence that designers are using materials in far more openly innovative ways and much more responsibly. She identifi ed the four key trends


for 2013, those she was keen to separate from micro trends; more the sort of elements


WHAT MAKES IT FEEL HARMONIOUS IS THAT THE COLOUR PALETTE IS VERY


NEUTRAL. IT’S BASICALLY BEIGE AND BLACK AND DIFFERENT TONES OF WHITE AND GREYS


Holly Becker | decor8 BACK TO CONTENTS DOMOTEX MAGAZINE


QUO TE


that will


soon be featuring at trade fairs, magazines – and eventually, shops. The fi rst was New Mediterranean, one she spotted in Paris in 2018 and one that has evolved into what she described as an escape at home, something with “a vacation vibe ... a home that’s like a hotel but much more personal”, one that comprises sculptural organic shapes, curvy and relaxed. Infl uences here are the likes of Berber carpets from the Atlas Mountains and Turkey’s


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