DOMOTEX INTERVIEW
SEVEN QUESTIONS FOR SONIA WEDELL-CASTELLANO, GLOBAL DIRECTOR OF DOMOTEX, HANNOVER
LOOKING AHEAD
One of the strengths of any exhibition in such times is the level of
commitment behind the scenes. Here, the woman behind Floored By Nature discusses its relevance professionally and personally
Photography | Domotex Words |World Show Media staff
Sonia Wedell-Castellano celebrates more than a decade as a member of Deutsche Messe and, for a third of that, she has been Global Director of DOMOTEX in Hannover. She held several other roles after arriving from DMG Mori in 2011 but her early years in charge were as eventful as they could be: punctuated by the pandemic and long periods of uncertainty. But her organisation, like many others around the world, emerged with a new impetus and new agendas.
DOMOTEX : It’s clear to us that DOMOTEX moves with the times. You’ve made a few changes to the format for this year. Can we look forward to more of those in the future? SONIA WEDELL-CASTELLANO : Yes, you certainly can! We are always in exchange with the market, exhibitors and visitors to make sure we are doing the right things to make DOMOTEX even better together.
DOMOTEX: The theme this year clearly sets out your commitment to the green agenda. How important is it that the industry as a whole gets behind that in the wider sense? SWC : In the past few years we, as consumers, have all gotten a lot more mindful around sustainability. It is playing an increasingly important role in the design of our living spaces and therefore more relevant than ever before for the rugs and fl ooring industry. Exhibitors off ering sustainable products are ahead right now – but in a blink it will practically become an obligation, a necessity. In the near future, there will be no special
category for sustainability anymore, as it will become state of the art.
DOMOTEX : And how close is the issue to you personally? SWC : Well, sustainability is all around us, of course. In every aspect of life. And personally we are committed to trying to live as sustainably as we possibly can. We drive electric cars, both my husband and I. And also, we made a decision not to heat our house to more than 20 degrees Celsius. But, honestly, when it comes to buying food for
instance, trying
to constantly grab unpacked food rather than packed food is not always easy to do. Many products are still packed in plastic. So I see a lot of potential for improving the carbon footprint, especially in the food industry. This has nothing to do with rugs and fl ooring of course, but it does help to demonstrate just how far we have to go as a society as a whole.
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