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in the coming years and, in doing so, establish itself more fi rmly in this area as well and will present new products at the Heimtextil in Frankfurt. Lalee spends a lot of time and eff ort on research and


development. This allows it to operate confi dently in the industry and always lead the market. The Lalee collections off er a wide range of modern and timeless carpets at many diff erent quality levels. Innovative ideas and manufacturing processes enable Lalee to constantly supply the market with suitable products in today’s fast-moving world. Walid Lalee added: “At this point I have to say a special ‘Thank you’ to my Team, who were even more


LALEE’S TOP PRIORITY FOR THE YEARS 2022 TO 2025 IS SUSTAINABILITY


committed in this special year and were the reason for the successful results in 2022.” Reliable service and trust are an integral part of the corporate culture. Personalised support for our partners by the worldwide sales force, in close co- operation with the fl exible offi ce staff , is a top priority.” Lalee supports its partners with the planning,


development and construction of carpet departments and provides tailor-made sample and product


displays. Furthermore, a partner can benefi t from the know-how and use its qualifi ed staff to assist sales training. Sustainability has become an increasingly important aspect which is why Lalee is developing the new ‘Save our planet’ series for 2023. The fi rst product, ‘Glamour’, which is made from 100 per cent recycled yarn, will be presented for the fi rst time at the Heimtextil in Frankfurt. One thing that hasn’t changed for 2023 is the philosophy: the fact that Lalee’s products are characterised by innovation, individuality and the perfect interplay between unique designs and the highest quality standards. It has long been a stated goal of the company to meet the requirements of their partners in a special way. For this reason, they use the fi nest quality materials paired with the most exceptional designs.


Lalee will introduce its new complete collection at the Heimtextil in Frankfurt from January 10 until January 13 2023 in Hall 8 Stand A76. Everyone is invited to come and be inspired by the collections and new trends in the carpet industry.


For information or inquiries, please contact Lalee at: info@lalee.de


Lalee is an ever-expanding, service-orientated enterprise of fl oor furnishings and home textiles. The family business was founded by A. K Lalee in 1985 and has been situated from the start in Düren, Germany. The successful history is what has turned the Lalee company into


what it represents today: a constantly growing enterprise, exporting its products all around the globe. The wide product range which is under continuous development to always be ahead in the sector, combined with its huge inventory, enables Lalee to be one of Europe´s largest enterprise in its chosen fi eld.


Mr0 Walid Lalee (CEO, Lalee) DETAILS | lalee.de | info@lalee.de


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