DOMOTEX INTERVIEW
MEET STOCKHOLM’S STEFAN NILSSON, FOUNDER OF THE TRENDSTEFAN MEDIA BRAND
NILSSON STEFAN
He is Sweden’s leading trend-spotter and, say those in the know, the most influential. He is also part of an array of speakers lined up for Domotex which is why we grabbed him for a few questions
Photography | Stefan Nilsson | Trendstefan Words |World Show Media staff
Stefan Nilsson is widely regarded as one of the most infl uential fi gures on the Scandinavian design scene. Although mainly based in Stockholm, Sweden, he travels extensively all over the world, looking for the latest innovations on a wide range of lifestyle-centric topics. His presence at DOMOTEX will not see him in unfamiliar territory. He estimates he attends around 20 trade shows and design fairs a year. He is also well-known as a regular TV guest on various Scandinavian
shows as well as radio and features in a wide range of magazines. Besides his constant travel schedule, he also fi nds time to run Designgalleriet, a design scene in Stockholm for emerging talents in fashion, interiors, graphic design, architecture and craft. Like other speakers representing various sectors, from retail to politics, he will be off ering a holistic view of the challenges of sustainable design.
DOMOTEX WORLD: The theme of the 2023 show is Floored by Nature. How enduring a trend is this?
OUR HOME IS STILL OUR HOME even walls with pure greenery. The BUT I WISH WE WOULD DARE well known by now.
TO SHOW SOMETHING MORE OF everyone’s agenda. We might not OURSELVES WITHIN IT AND it but we know it is important - as NOT TRY TO COPY A PICTURE IN A MAGAZINE ARTICLE
QUO TE
e lar term “biophilic Stefan Nilsson | Trendstefan BACK TO CONTENTS DOMOTEX MAGAZINE necessarily know how to approach we all know, there is no Planet B. As design” is And of course, sustainability is on
STEFAN NILSSON: We have been talking about nature for a while, at least 10-15 years, so it has almost become a constant theme. You can of course talk about nature as being sustainable or contributing to our mental health. For the past fi ve years or so there has been an emphasis on mimicking nature and taking it indoors, so we are seeing more and more large fl ower pots, plants and
pretty
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