87 MODULE 1: TERM 1 – Introducing the world of design
Make sure that you understand the following terminolgy: i. Te actual space concerns a three-dimensional (3D) area. ii.
Te implied space represents a three-dimensional space presented on a two- dimensional surface.
iii. Sometimes the designer wants to show depth in the composition. In other words, the designer wants to create the illusion of a background, middle ground and foreground. Tis can be achieved using colour (cold colours in the background and warmer colours in the foreground), or using different sizes of objects (smaller and less focused in the back, and bigger and clearer in the front).
iv. v.
Overlapping of objects can also create the illusion of space and depth and adds to the composition.
Te composition can be balanced, unbalanced, have a focal point, be static, or have rhythm or movement. It all depends on what you want to communicate and how you organise your design elements to achieve selected design principles.
Did you know... that the 5 ml Smartlock Safety Syringe was designed by South Africans in 1998? These design- ers are W Blake, P Lambourn, J Loureiro, M Moore, D Shiel, M Tappero, H van der Meyden and A Wadman, of the Anglo American Industrial Corporation (today Anglo American Operations Limited). This cleverly designed syringe is the answer to protect medical personnel against needle-prick injuries and thus against exposure to life-threatening diseases such as HIV/Aids. Smartlock syringes used to be manufactured in Somerset West, at a facility described as one of the most sophisticated medical manufacturers in the southern hemisphere. This product used to be exported all over the world. (Design for safety and medical care)
Publication: Thirty years of South African Design Excellence. See details on page 336 if you want to have your own copy.
Activity 17
To master the use of the design elements and principles successfully is quite an achievement. Your concep- tual and problem-solving skills will be challenged. Let’s test your competency in this field.
Using the principles of design successfully can result in a composition or end product that reflects or sym- bolises a visual image which communicates a certain ‘look & feel’ and message, for instance: •
• • • • • •
quiet or peaceful bold and aggressive
functional or decorative sexy
feminine happiness cocooning
• • • •
simple or complex
narrative or informative evoke a reaction fragile
• muscular • •
stability or security fairytale
Themes Copyright © Future Managers
Themes
WHAT IS DESIGN?
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