46 MODULE 1: TERM 1 – Introducing the world of design


Elements


of design 3. Introducing the Elements of design


Let’s have a look at what all this fuss is about and how you, as a young designer, can learn to become the best you can be. Te complete understanding of the following elements and design principles are vital for the success of any design.


Elements of design: your design ingredients


Line/dot Shape and form Texture Colour Tonal value


Without these elements a design is no more than a blank page. Te design process is how you choose to structure, make or create and combine the above elements. Tis will determine your level of success.


But before you can achieve this, you have to understand and explore all possibilities, how each of these elements can be used and manipulated and eventually be used to visually communicate your idea, concept, style or message.


LINE


“Defined as the result of the action made by an instrument such as, for example, a pen, pencil, crayon or stick”


So what does your handwriting, two dots on a blank page and a communication tool have in common? Te answer is line. Remember that any line origi- nally starts with a dot and through using continuous dots, one can create the illusion of a line.


A single line can reflect a specific quality, charac- ter or texture. It can be wavy, straight and heavy or light, to mention just a few. It all depends on how the line is manipulated by you and the care that is taken to execute it. Tis can be achieved by varying the pressure you apply on your drawing tool (pencil or pen).


If you can master the different qualities of line through the careful and sensitive use of, for instance, a pencil, you will seriously equip yourself with a powerful communication tool.


Copyright © Future Managers


WHAT IS DESIGN?


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