17 MODULE 1: TERM 1 – Introducing the world of design


Te Design Process


Te design process is of vital importance. Not just the awareness of it but certainly the execution thereof. During the design process a designer allows himself/ herself time to interpret and understand the given brief, followed by stages of exploration, identification, experi- mentation, investigation, conceptualisation, analysis and evaluation. It is also important that the designer is a good organiser so that all the research and information collected is documented in an orderly manner. If a designer does not follow or implement the design process he/she will not have collected enough informa- tion and will not have achieved enough understanding


Identify need Identify problem Identify opportunity Schedule design process


Investigate context of design problem


Investigate different approaches Generate ideas to solve problems Investigate variety of methods


Produce samples/ prototypes


Plan production process


Collect, analyse, organise, interpret, acknowledge relevant info


Investigate appropriate materials and production techniques


Evaluate and sug- gest improvements


Produce product; system; service; environment


1. Design brief – content, process, end use, purpose and functions, target market defined and presented by client.


2. Design schedule – ask client the details of timeframe given to you; identify time needed for each section of design; plan and imple- ment a timeline which clearly indicates goals throughout project so that deadline is met.


3. Design context – identify then investigate design problem; process led by finding answers for what, where, to whom, why and how.


4. Design ideas – collect, analyse, investigate, explore, experiment, conceptualise making use of a variety of methods like brainstorming, sketching, documenting.


5. Appropriate materials, production tech-


Select best idea/ solution


Reflect on end result


LEVEL 2 Plan


LEVEL 3


Gain enough knowledge LEVEL 4


Experiment and select best options LEVEL 5


Prototype and improvements LEVEL 6


Production and presentation


niques and sample/prototype – through experimentation and evaluation identify the best materials and production process to ensure the best success rate of your design product; produce a variety of proposed pro- totypes/design ideas or concepts.


6. Evaluation – test and evaluate design ideas and/or prototypes, make suggestions and improvements in order to identify the best design solution.


7. Final production – strategise timeline and details of your production process and pro- duce your product, system, service or envi- ronment within the time given by the client.


For your own credibility as a designer it is vital to deliver on time.


Copyright © Future Managers


of the brief, the client, the profile of potential consumers and their needs, nor would they have given themselves enough time to explore and experiment so that they can identify the best practice or materials and manufac- turing process for the project at hand. In short, without the design process the project would fail and the design- er would more than likely lose the client and in the long run their business.


Familiarise yourself with the following pointers and make sure that the design process is always a priority and without fail part of every project you do


Brief from client LEVEL 1 Identify / receive


WHAT IS DESIGN?


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