26 MODULE 1: TERM 1 – Introducing the world of design


Another Industrial Designer http://en.wikipedia.org/wiki/Bill_Moggridge


Te man who pioneered the way in which we communicate and do business today.


Bill Moggridge, a co-founder of IDEO, was one of the first to incorporate human factors into the design of hard and soſtware. His company, IDEO, plays a vital role in providing guidance and assistance to other companies who would like to innovate through the design of their products, systems, services, environments and through digital experiences.


Can you imagine how great the demand is for this company? If you think about a global demand of a huge variety of products that constantly satisfy our ever-demanding human needs, it’s no wonder IDEO have offices in London, New York, Shanghai, Munich and Chicago, to mention just a few.


Tis phenomenal designer was also the first to design the laptop computer. Would you consider this designer’s contribution to human demands a drop in the ocean or a universal phenomenon? We think it is definitely the latter.


Te laptop computer is just another great example of power generated through design, innovation and creativity.


http://www.designinginteractions.com/bill Video: Lecture by Bill Moggridge http://www.youtube.com/watch?v=kVkQYvN4_HA The company IDEO: http://en.wikipedia.org/wiki/IDEO http://www.ideo.com/ Bill Moggridge talks about Service Design: http://youtu.be/wwiae9-c0K0


Sharing design knowledge – this is the way Bill Moggridge thinks of sustainability, health and well being, social in- novation and the rest


http://youtu.be/xeI2Baq6XaY


Can we use design to make life more interesting? Chris Waugh answers this question in the area of designing for well being:


http://youtu.be/rvqcS6-7tNc History of the laptop: http://en.wikipedia.org/wiki/Laptop David Kelley talks about human-centred design:


http://www.ted.com/talks/david_kelley_on_ human_centered_design.html


First laptop Copyright © Future Managers


WHAT IS DESIGN?


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