4 MODULE 1: TERM 1 – Introducing the world of design


feDesign af-


cts almost pe every as-


ct of our lives


Let’s have a different look at design. Let’s think, eat, drink, sleep and talk design! Did you know that design affects our environment and structures our lives; that it protects us and gives us comfort? It also provides us with entertainment and communicates social issues and awareness campaigns. Furthermore, design also develops, introduces and advertises new products so that we can make informed choices.


It is because of design that you and I can communi- cate who we are through our own identity and style. We determine our identities through the choices we make, the clothes we wear, our choice of music, hairstyle, and choice of shoes and jewellery, just to mention a few. In the same way, a business or brand has its own identity and ‘look and feel’ or style. We call this a corporate ID or identity.


1


“Creativity can make a better world”


consumers and top-quality entrepreneurs


services, systems, processes and environments”


and creators of products,


“Design education can develop discerning


Te creative industries play a valuable role and people who use their creativity, innovation, conceptual and problem-solving skills to develop top-quality products provide us with what we need on a daily basis. In other words, design provides and adds great value to services, systems, processes and environmental sectors.


Design definition: to create a detailed plan of a structure of something, focusing on the appearance, convenience and efficient functioning of final design; to make something in a skilful way; to invent something for a particular purpose; a drawing or graphical representation with the purpose to indicate function or how to assemble or make it; to communicate, order and make information accessible; to develop a product, system, process, service or environment.


Copyright © Future Managers


WHAT IS DESIGN?


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