85 MODULE 1: TERM 1 – Introducing the world of design
5. Proportion/scale (size) a. Tis principle focuses on the different sizes of objects and spaces and the relationship between them within a composition.
b. A well-balanced and harmonious compo-sition is the result of good proportional relationships between different sized objects and spaces.
c. Be aware that the use of similar sized objects and spaces can result in a very boring layout or composition.
d. Scale is usually used in relation to balance and dominance. e. Large objects are generally balanced by smaller objects, placed elsewhere in the composition or layout. f. Different sizes can also emphasise depth; for instance, a larger object will appear to be near and in the foreground while a smaller object will appear to be further away and in the background.
g. Tus scale can also be used to help the viewer to find the focus and separate important objects from less important objects – bigger size (closer to the viewer) is more important while a much smaller size that is further away appears to be less important.
h. Proportional relationships can also be achieved with the distribution of texture, colour, line and quantities of elements/objects throughout the composition. For instance, bright versus dull colours; rough textures versus smooth; many objects versus few or none.
6. a.
Focus/emphasis/dominance
If your concept or message needs to be emphasised through the use of a focal point, look at how you will manipulate colour, line, texture, shape/form and tonal value to achieve this.
b. You also need to be aware of the relationship between different elements, their propor-tional relationship, contrast in colour (brighter versus dark/dull) or detail (more detail versus less detail) or scale (big versus small) within the composition.
c. Style and scale of typography, if applicable, can also play a vital role in creating a focal point. d. Te designer can also achieve this principle by incorporating the element of surprise – adding something unexpected.
e. Te focal point is the section of the design that most strongly draws the attention of the viewer. Tis is also a way to captivate the viewer’s attention and can definitely evoke a reaction from the viewer.
f. Quantity of elements can also create a focal point or dominance; for instance, one shape placed opposite many.
7. Composition/layout Composition/layout is usually the way/method that you use to arrange the design elements within the allocated or given space. In other words, the use of design principles will eventually determine the final composition.
Copyright © Future Managers
WHAT IS DESIGN?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137
