102 MODULE 1: TERM 1 – Design in a business context
Wellness – in or out?
Te desire for well-being will be the driving force through- out every aspect of our lives.
have a greater longing than ever not only for more safety, but for a feeling of comfort, calm and balance.
period of terrorist attacks, natural disasters and economic crises, people
Her theory is that in this
“Is wellness in or out? In Li Edelkoort’s eyes, the wellness industry is about to boom. Her theory is that in this period of terrorist attacks, natural di- sasters and economic crises, people have a greater longing than ever not only for more safety, but for a feeling of comfort, calm and balance. Te desire for well-being will be the driving force throughout every aspect of our lives. Tis will be apparent in how people spend their leisure time as well. Taking a major vacation each year will no longer be as impor- tant as having a bit of a vacation feeling on an every- day basis – a “holiday everyday”. People will create their own “wellness world” at home where they can pamper themselves and surround themselves with things that give them a sense of stability, relaxation and balance. Tese objects will include top-quality foods, a luxurious living environment as well as ex- clusive products for body and hair care. “Tis new lifestyle will place great emphasis on how we eat,” Li Edelkoort says. Food, drink and cosmetics will play a decisive part in peoples’ search for new tastes and sensory impressions, and this will trigger a veritable flood of new items in the consumer goods market. Japan will inspire many trends, from fashion, eating habits and cosmetics all the way down to relaxation techniques. Fragrances will be a critical issue in all sorts of products in the future, including foods.
Copyright © Future Managers
DESIGN IN A BUSINESS CONTEXT
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