94 MODULE 1: TERM 1 – Design in a business context 1. An introduction to trends and visual merchandising


Within thirty seconds of first meeting someone, you will have formed an impression about what kind of person you think they are. You will judge their sex, age, size, nationality, occupation and social position – all from their appearance. You’d also make some estimate of their temperament, friend- liness and neatness. You might even make judge- ments on their trustworthiness and integrity.


A person’s first impression of you is based on your first appearance. And first impressions are oſten the most important impressions.


Just as you are your best advertisement, retail outlets


and other exhibition events mostly have one chance to make an impression on their consumers/clients. For this reason, the window that showcases what the retailer offers the consumer needs to be very effective and striking! Tis job description is the responsibil- ity of the visual merchandiser. He/she needs to be aware of the latest fads and trends in order to display the products in such a way that the visual informa- tion that is being provided will draw the consumer.


But before we discuss visual merchandising, we need to look at trends. What is it? Why does it change, and how do the retailers know what the next trend is going to be?


your appearance. And first impressions are oſten the most important impressions”


What is ?…


A consumer – a person who purchases goods or services for personal use. Retail – the sale of products or goods to the public in relatively small quantities for use or consumption rather than for resale.


Definition: Trends are all about ideas. Tey are emotions and thoughts emerging from a culture that re- acts on the world. Tey are the way the world sees things and will manifest within the next six months to a year. Most cultures adapt these worldwide trends to their market, use what is relevent and adapt what is applicable.


Trends


“Some looks are perennial favourites – like the 60s and 70s – because people like what they know, are comfortable with, and can relate to. A good idea will always be a good idea and people like to re-use or re-invent these ideas as they have such value” (Denalda Tuckett)


Copyright © Future Managers “A person’s first impression of you is based on


DESIGN IN A BUSINESS CONTEXT


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