3 MODULE 1: TERM 1 – Introducing the world of design


1. Introduction What is design?


Although many products and examples of good design could be classified as luxury items, for example, extravagant jewellery, clothes and expensive cars, the human species has always, ever since the Stone Age until the present day, expressed certain basic needs in order to survive, communicate, travel, and feed, not to mention basic medical care and protection against the elements.


“No culture or country can just exist without even the very basics that the Creative Industries provide. “Design is therefore not a luxury but rather a necessity that reacts on


basic human needs.” Suné Stassen, Creative Consultant and Design Activist


“Design is everywhere – it’s the stuff that surrounds us. It is estimated that the average person interacts with about 150 items of design by breakfast – from the toothpaste tube to the box containing the corn- flakes!” “It’s easy to see why – everything in the man-made world has been designed, from the houses we live in and the clothes we wear, to the modes of transport we use. And so design touches on every aspect of our lives, which makes it an important discipline.” “… design is that skill or facility that improves the quality of life. Designers are optimists. Tey are reformers. Designers re-image the world we live in.”


Ravi Naidoo – Design Overview – Woolworths, ‘Making the Difference Through Design Daily’ resource manual”


“Design is not necessarily about ‘art’, but rather about creating wealth through the effective use of creativity.” Woolworths, “Making the Difference Through Design Daily” resource manual


A better world through creativity


How does one keep milk cold in the desert, put a roof over people’s heads, turn a magazine into a mirror, distribute night light to the remotest ends of the earth? Answer all five of these questions with the same solu- tion. Simple: Trough creativity.


It is through creativity that Nigerian teacher Moham- med Bah Abba came upon his earthenware “pot-in-pot” cooling device that has revolutionised lives in semi-desert areas. Rajan Harinarain also tapped into creativity when he formed the foldaway house in response to the housing shortage. Again, creativity was at the helm when Hanan


Yanny realised that an outdated magazine is not a waste product but raw material for jewellery and new products; and Dave Irvine Halliday realised that combining LEDs with a solar-powered battery was a viable light source in even the most remote area.


“Creativity can make a better world. Tis is the proposition that Design Indaba demands across the Creative Industries from graphic design, advertis- ing and fashion to industrial design, architecture,


craſt and new media.” Design Indaba 2008


www.designindaba.com


Copyright © Future Managers


WHAT IS DESIGN?


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