84 MODULE 1: TERM 1 – Introducing the world of design


g. Equal division of a shape or space can be boring. It is advised that the division should be less equal but still result in a harmonious balance or relationship between sections.


2. Contrast a. Te use of contrast in your design can emphasise the message or concept you want to communicate, create impact and focus and may also prevent the design from looking boring.


well balanced not balanced boring


b. To create contrast and variety, use opposite qualities of line, colour, texture, tonal value or shape. A variety in size will also create contrast.


c. You can even create contrast through the way you use the available space that you place your design in. For instance, one side of the space can be very decorative while the opposite side can have no detail at all. Te same goes for the contrast between light and dark, bright versus dull to emphasise contrast and thus create a focal point. d. Quantity of elements can also create contrast, for instance, one shape versus many.


3. Unity/harmony a. Unity is achieved by the way you organise all the elements in your design; like the use of specific colours, the even distribution of colour, your choice of materials, shape, texture and line. You can also achieve unity by purposefully selecting similar materials and design elements to be used in the same composition.


b. Unity is also achieved by repetition and overlap of design elements. c. To balance the elements will also create unity and harmony in a design.


4. Rhythm/movement a. So how does a designer capture the sense of implied movement in a fixed image that does not have the ability to move? Te way you place or space your elements like line, shape, texture and colour can create a sense of movement. Te repetition of the elements can also imply movement.


b. Compositional movement is achieved by the way the designer composes elements in the layout of the design. In other words, certain elements will attract the attention of the viewer and make the viewer’s eye move from one point to the next.


c.


Static movement is when the viewer’s eye jumps erratically from one element to another. Tis can be achieved by using either contrasting colours, shapes, lines, textures or elements that are related and placed amongst the rest.


d. Dynamic movement is when the eye moves smoothly from one area to the next. Tis can be achieved by the continuation of line, shape, texture or gradual change of colour or form.


e. When objects/design elements point towards each other in a composition, it creates an eye path that keeps the viewer’s attention inside the composition/picture plane. Ultimately, the eye will always move through the composition in some way; therefore, there is always some sort of compositional movement and rhythm.


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WHAT IS DESIGN?


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