23 MODULE 1: TERM 1 – Introducing the world of design


Interesting examples


Te following three designers are examples you might not have considered to be involved in design before. While reading through the text, make a list of how you think these designers, and design as such, have an impact on different environments and how they are changing people’s lives on a daily basis.


The Automobile Stylist


An interior designer for the automobile industry. Responsible for exterior and interior colour choices as well as the choices of texture, line, shapes, materials, etc. for the interior.


Oona Scheepers, a local girl from Prieska, a small country town in SA, who originally studied Graphic Design, currently finds herself in the fascinating world of automobiles. As a stylist, she believes that “every line has a function”, a rule that has proven to be the golden one that she lives and designs by. In the very competitive industry of automobiles, she is competing with the best that the world has to offer and finds herself in very good company.


She has played an important role in the design of the following products: Porsche Carrera GT, Cayenne and Cayman, as well as the Audi R8, A5 and A4 and the recent Audi show cars.


Read more about Oona Scheepers and her interesting career: http://issuu.com/designinformation/docs/design_education_no_3/14?


Video: Oona Scheepers shares her venture into the automotive design industry while she visited SA to launch the new Volkswagen Polo. As a lead designer for first Porsche, then Audi and finally Volkswagen, she explains the deeper details of this industry.


http://www.designindaba.com/speaker/presentation/oona-scheepers-2008


Question: What materials, shapes, line and colours would you select to communicate that a car is “sporty, progressive and so- phisticated”? An example of what an automobile stylist has to con- sider. Also note that they have to make these choices many years before the product is on the market and thus have to predict colours, textures, shapes and lines that will not be outdated by the time the product is released.


“As a stylist, she believes that every line has a function”


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WHAT IS DESIGN?


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