95 MODULE 1: TERM 1 – Design in a business context


admit that it has never gone away … it’s not necessarily the same … but so far I have never seen any major lifestyle trend disappear” – Li Edelkoort.


“Trends don’t go in and out. When a trend comes in you have to


Activity 20


See if you can spot a trend: Diarise the following questions in your design workbook.


Brief: Study approximately five different retail outlets that sell the same items of product design. For example:


1. Look at interior outlets such as: Mr Price Home, @ Home, Woolworths, Loads of Living and Stuttafords, PEP Stores or Makro


2. Go to their linen and home ware departments. You can repeat this same exercise and compare the fashion, accessories and shoes for instance in most of these department stores. Select a range of towels.


3.


4. Look in all of the stores to see if there are similar images embroidered on the towels, such as a butterfly or any other image that is repeated in all of the stores.


5. Are there similarities in their use of colour in the different outlets? 6. What can you derive from this?


Did you know… you have just noticed a trend in this season’s interior market? The chances are very good that the images that you have noticed during your trend spotting are also being used elsewhere. See if you can identify similar trends in other design sectors.


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DESIGN IN A BUSINESS CONTEXT


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