27 MODULE 1: TERM 1 – Introducing the world of design Definition of industrial design


Industrial designers are a cross between a mechanical engineer and an artist. Tey study both function and form, and the connection between product and the user. Tey therefore have to identify and fulfil needs, wants and expectations.


Industrial design is the professional service of creating and developing concepts and specifications that op- timise the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.


One of the many accepted definitions of design originates from Carnegie Mellon’s School of Design: “Design is the process of taking something from its existing state and moving it to a preferred state”. Inventors and engineers think of the idea and make it work. Industrial designers are concerned with the look, feel and usability of the object. Only aſter industrial designers make an object safe, attractive and func- tional is it mass produced by factory workers and machines.


Remember the changes brought about by the Industrial Revolution in the making of functional objects (the move from individual artisans and craſtspeople to mass production). Te career of industrial design came about as a result of these changes. Mass-produced goods needed to have mass appeal to sell in large quanti- ties. Artists were needed to design products that would appeal to many people. Almost every factory-made object has been designed or planned by an industrial designer.


Tese designers: • make detailed drawings of 3D objects to show sizes, shapes and textures of the product. • • •


It is their job to make products look good because as Raymond Loewy, an influential industrial designer, said:


“Ugliness doesn’t sell”


2. Introducing the four main categories of the creative industry


I Visual Communication/ ‘Making the Difference Through Design Daily’ resource manual * More examples in the Woolworths


Product Design (3 dimensional) Environmental Design


Copyright © Future Managers


nformation/Graphic Design Surface Design (2 dimensional)


specify the materials and will often also make models or prototypes of the product for testing. try to anticipate all the ways a person might use – or misuse – the object. are artists.


WHAT IS DESIGN?


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